Responsibilities include:

Create statistical model to report on success of the medical eCommerce experience.
Implement digital dashboards and prepare monthly updates that summarize month over month/year over year web performance including but not limited to customer engagement.
Provide regular, meaningful insights out of data that enables the team to take action to drive CAH brand sales and adjust strategy.
Share insights with merchandising function and supporting the merchandising team with analytics
Conduct ad hoc analyses as required to address key questions and issues.
Use insights to develop A/B and Multi-variate testing strategy
Leveraging analytics, identify areas of opportunity to further improve profitability and drive CAH brand revenue
Ensure analytics tags are setup properly within the medical eCommerce experience
Develop reporting and insights to inform marketing planning
Ability to contribute or run vendor evaluations
Develop a monthly process to generate new ideas and initiatives to optimize our medical eCommerce experience and prioritize testing efforts.
Provide appropriate competitive analyses and benchmarking to members of the Executive Committee and eCommerce management team.

The Omni-channel Optimization Analyst’s sole focus is to help Justice deliver a top-notch experience for its customers through its ecommerce channel and through our customer support team. In this role, you will lead our AB/Multivariate testing program to optimize on-site experience by executing tests, analyzing and communicating the results. You will also analyze data from our customer support channels to help optimize our customer’s experience when they reach out to our customer support team.

In partnership with User Experience team, this role will drive website testing and optimization.
Duties include:

· Creating and prioritizing data-driven test hypotheses

· Defining test KPIs and creating test plans

· Creating and maintaining test schedule and documentation

· Executing site tests – coordinating design, development, QA and launch

· Test analysis – Creating test recaps that communicate the story behind the data and outcomes.

· Delivering insights and recommendations to improve customer experience

Forecasting, analysis and reporting of customer service contacts and issues

· Analyzes customer service contact data (calls, emails, chats) to help the business understand and correct customer experience issues

· Analyzes customer journeys with session-replay tools to understand customer pain points and successful experiences.

· Forecasts customer service contacts to assist customer support team with proper staffing

· Measure actual performance against forecasts (number of customer contacts vs. expected)

· Provide regular status updates to leadership on performance of customer support team

Requirements

· Minimum 1-3 years of A/B testing or site optimization, usability analysis, and/or web analytics experience or in a related data analytics field (financial analysis, digital analysis, statistical modeling)

· Understanding of web analytics metrics and experience with web analytics tools (Adobe Analytics, Google Analytics, CoreMetrics), as well as with A/B or multivariate testing tools (Adobe Target, Monetate, Optimizely)

· High-level proficiency in Microsoft Excel and PowerPoint

· Strong analytical skills to review traffic/conversion/funnel and sales reports to identify areas for opportunity

· Excellent communication skills – effectively communicate test results findings and recommendations in a compelling and easy to understand manner.

· Demonstrated ability to build forecasting models

· Demonstrated ability to work with cross-functional teams; independently and proactively

· Desire to learn new technologies and grow analytical skillset

· Ability to prioritize multiple priorities to meet deadlines in a fast-paced, dynamic environment

Marketing Insights Analyst
The Ohio State University
Columbus, OH

The Marketing Insights Analyst is responsible for internally and externally reporting on- and offline marketing performance metrics leveraged for the development of business and audience behavioral insights across The University. The role is responsible for developing standardized and ad-hoc reports and data mining that help generate meaningful marketing and business performance improvement. The Analyst will manage workflow and processes to generate measurement plans, tagging documents, and provide reporting and analyzing key performance indicators across on- and offline marketing properties by: Analyzing clickstream data and segment site visitors to uncover trends in visitor behavior; providing marketing and usability recommendations based on data analysis; assisting in the execution of a reporting program for marketing campaign attribution and the impact of site marketing initiatives on customer behavior.

Required: 

• Bachelor’s degree
• 1-3 years of experience in marketing setting
• 4 years of experience in web analytics, or digital marketing
• 2+ years of analyzing performance of interactive marketing activities (including websites, email campaigns and event marketing and developing reporting to reflect analysis and insights initiatives
• Working knowledge of Adobe Site Catalyst (or comparable web analytics tool) with tagging, reporting and administration
• Demonstrated experience with data warehouse mining/reporting and data manipulation tools
• Demonstrated ability to track audiences through the marketing funnel / consumer journey
• Demonstrated ability to combine disparate sources of information and create compelling narratives that inform and improve decision making
• Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
• Excellent project management/cross-functional coordination

To apply, please visit https://www.jobsatosu.com/postings/search and search for 419380. Also, please visit http://advancement.osu.edu/ to learn more about the Ohio State University Office of Advancement.

The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, or protected veteran status.

Job Summary
Lead, execute and complete qualitative and quantitative data research and provide analytical insights to enable the e-Commerce business to continually drive growth through the company’s website. This position interacts with a variety of teams including customer analytics, interactive marketing, site operations, and online merchandising to understand strategies, issues and provide information to support business decisions. The insights provided by this individual would be used to make informed, data-driven decisions regarding the optimization of express.com, mobile apps, and other digital properties, as well as, the development of new websites and other digital commerce opportunities. Possess the technical skills needed to compile and manage the data, and have the strategic, creative, and analytical skills needed to connect the quantitative data insights to the business.

Essential Tasks
Oversee digital analytics capabilities and deploy new analytic tools/programs

Partner with site operations and IT to define and deploy various enhancements•Manage outside vendors to provide analytical consulting, website troubleshooting, online reporting, web analytics tool support, browse data (Adobe) quality, online testing, and data governance

Advance applications of predictive analytics for online targeting and personalization using website platform capabilities and A/B testing toolkits

Analyze quantitative & qualitative web user data to measure site effectiveness, customer behavior & conversions, and then make data-driven recommendations to improve customer experience and website effectiveness

Deliver online behavior insight and web analytics to senior Marketing management

Monitor the website and manage the website dashboards with the support of the analytics resources

Manage on site tagging efforts plus the tag management tools.

Design and execute onsite A/B and multivariate testing campaigns

Understanding how users interact with different site features and how these features affect users’ behaviors, understanding user intent, and analyzing the results of extremely large-scale online experiments

Provide thought-leadership and evangelize analytics and testing Job Requirements

Essential Requirements
Education: 4 year Bachelor’s Degree, Master’s Degree a plus.
Hands-on AB / Multivariate testing experience (2+year)
Hands-on analytics experience (3+ years)
Experience in an E-commerce or E-Marketing environment, required
Best practices around website analytics
Use of web analytics tools (Adobe Insight, Adobe SiteCatalyst, Google Analytics, Adobe Test and Target or similar tools) Preferred Requirements
Must possess relevant product/technical understanding of the web or have a background in e-commerce business operations
Strong internet operations knowledge
Excellent business and analytical acumen
Understanding of web delivery technology and deployment processes
Ability to manage multiple priorities and meet deadlines
Ability to strategically and tactically address and advocate for the web customer experience
Flexible, thriving in a fast paced environment and an ability to accept and initiate change
Proven record of successful web business accomplishments
Proficient with Word, Excel, PowerPoint, web analytics systems and architecture

Job Summary
The Sr. Manager, Site Optimization and Analytics is responsible for developing and leading a team to optimize conversion on Express.com. More specifically, drive tested and proven incremental revenue by leveraging web analytics, voice of customer, enterprise data, A/B and MVT testing, and leading website optimization. Website optimization includes the operation and tuning related to website navigation/taxonomy, on-site search, product recommendations and content algorithms.

This role will help architect and implement an optimization framework for digital properties and will work closely with product managers, web merchants and the user experience team.
• Direct a team of A/B Experts, Conversion Specialists, Web Analysts, and outside agencies to analyze site performance and develop strategies to increase conversion and revenue
• Build a collaborative culture within the team where individuals are able to use their creativity while performing day to day tuning and execution • Lead the data storytelling, insights, and recommendations for all results collected from each hypothesis test to cross functional teams
• Drive business results and provide strategic guidance by leading analytic efforts to support Express.com including all ongoing reporting activities for Express.com
• Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
• Create institutional knowledge on website analytics and educate senior leadership on digital and multi-channel customer trends
• Analyze traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency and demographics, etc.
• Responsible for weekly and Monthly review and communication of learnings and recommendations from site optimization to digital commerce team Job Requirements Education: Bachelor’s degree required

8+ years of digital / eCommerce optimization and testing experience
At least 3 years of experience directly managing people, including hiring, developing, motivating, and directing people as they work
Proven track record of architecting and implementing an optimization framework and related process for digital properties
Ability to communicate effectively across technical and non-technical personnel and influence Experience managing and leading cross-functional teams
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
Experience interacting at the executive level
Strong organizational skills and attention to detail
Have conducted A/B tests using Optimizely, Monetate, Maximizer and/or Adobe Target
Have experience with one or more web analytics platforms