Ohio State’s University Marketing is hiring a Sr. Director, Social Media. Great opp in a growing organization.

Position Title: Data Scientist

Reports to: Senior Manager – Customer Analytics

Location:  Home Office – New Albany, OH

Position Summary

This is a role within A&F DTC Analytics team, with focus on statistical modeling/segmentation, advanced customer and product lifecycle analyses, E-commerce/geo-location optimization and ad-hoc measurement support. Primary objectives are to help monetize our customer data warehouse thru in-depth customer & campaign analyses, develop modeling/segmentation approach for our customer base and email file, incorporate new data types & sources into existing data structures, and develop actionable data products that drive the company’s bottom line. This role would closely partner with our Marketing/Product Management/User Experience teams to help support their advanced analytics/reporting and segmentation needs. Bring passion for learning and data-informed decision making that shapes holistic view of our business with consideration for all aspects of the customer experience – from front-end web & store experience through order fulfillment and customer service.

Responsibilities

Modeling & Segmentation

·         Build out robust advanced segmentation schemes for our customer and email files

·         Build various predictive models (response, propensity, life-time value, affinity, churn etc.)

·         Understand and be able to apply advanced modeling techniques such as logistic regression, generalized linear models, decision trees, cluster analysis, survival analysis, etc.

·         Identify “low hanging” opportunities to increase conversion, save costs, drive revenue

·         Incorporate new data sources (social, clickstream, unstructured) & new types of data into segmentation/modeling

Analytics Ecosystem

·         Serve as quantitative SME for E-commerce and broader A&F team

·         Help identify cross-channel and optimization opportunities

·         Be an evangelist of data-informed decision making and consistently identify new ways to leverage data and analysis

Marketing/Product Management Support

·         Perform advanced Ad Hoc customer analyses (value tiers, LTV, cohort analyses) and data queries

·         Help marketing and merchant teams identify optimization opportunities (contact/promo/merch strategy etc.)

·         Identify optimization opportunities on the E-commerce sites to drive conversion and maximum revenue

·         Validate the accuracy/validity of data from various sources

·         Provide data-driven insights and recommendations

Qualifications

·         Bachelor’s Degree required; Advanced degree or equivalent experience is preferred

·         5-8 years of Data/Customer Analytics experience (retail environment is a plus), including:

–       Customer Segmentation

–       Advanced analyses (LTV, basket analysis, contact stream optimization, elasticity etc.)

–       Advanced Reporting

·         Proficiency with SQL and SAS (Miner, Enterprise is a plus) or R (or Python)

·         Familiarity with Big Data platforms is a plus;

·         Highly motivated/self-starter with a sense of ownership, willingness to learn, and desire to succeed

·         Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision

We’re looking for a dynamic data storyteller with extensive digital experience to bolster our core Customer Insights team. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends is what makes this role unique.  If you’re part data analyst and part business strategist, and you are passionate about enhancing the customer experience, you have an exciting opportunity to grow with Micro Center’s expanding Marketing team.

Principal Responsibilities:

• Execute Customer behavior and campaign response reporting including Life Time Value reporting and other long-term trends in shopping behavior of Customers acquired through digital marketing
• Create key reports and extract insights from Google Analytics, Data Platforms and Customer Databases
• Lead analysis of online customer behavior and journeys leveraging attribution measurement techniques
• Assist in mining data from a multi-million record marketing database and provide pre-defined analysis, and look for opportunities within the data for digital marketing campaigns.
• Ask the right questions and use that information to determine the impact on shared KPIs
• Create insights for optimization and scaling of digital campaigns including Paid Search, Display, Email, Social Media, and Mobile
• Communicate complex information in easily understandable formats allowing non-analytical stakeholders to take action based on the information.
• Assist in audience targeting and re-targeting initiatives through digital channels.
• Fulfill requests for data and reports from key stakeholders in other departments

Relationships: Reports directly to the Customer Data Marketing Manager with functional and collaborative role to the Director of Digital Marketing as well as Marketing and Advertising Department personnel to support projects they are responsible for.

Requirements:

• Preferred Educational Level: BA/BS or Master’s degree in marketing, management information systems, computer science, business, or related field
• Minimum of 3 years work experience as an Analyst or equivalent position required
• Strong analytical and logical thinking ability, a strong knowledge of Excel, pivot tables, charting and databases
• Strong knowledge of Digital Marketing metrics and Google Analytics (Universal or Premium) and/or Omniture
• Familiarity with SQL and relational databases. Knowledge of Hyperion, Unica or similar platforms a plus
• Experience in a fast-paced online and offline retail environment is a plus
• Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data
• Good project management and organizational skills; ability to work within tight deadlines
• Good inter-personal skills, as well as collaborative and needs analysis skills
• Ability to forge insights from large data sets.
• Capable of mapping user behavior flow for campaign and website optimization
• Ability to shift from channel-specific to holistic thinking
• Working on a team with a shared goal but comfortable working independently with little supervision.
• Ability to communicate complex findings and ideas in logical, easy to understand and actionable language.
• Familiarity with attribution principles, measurement and analysis is a plus
• Familiarity with direct mail processes a plus

To succeed one will need to be:

• Very collaborative, putting the shared team goals first
• Passionate about delivering the ultimate customer experience
• Tenacious and persistent, not just talented
• Active listener — asks good questions; creative, innovative and an out-of-the-box thinker.
• Keep pace with consumer, technology, and strategic changes

We’re looking for a Direct to Consumer & Digital Analyst for The Scotts Miracle-Gro Company!

Scotts Miracle-Gro is searching for a Digital Analyst (Direct To Consumer, Web, Mobile) with strong technical skills who can apply those skills to help our businesses answer key questions. This analyst will be tasked with improvement of our DTC and Content performance including, but not limited to targeting, efficiency and efficacy of digital marketing, improvement of ROI. This work will encompass both short and long-term brand objectives and allow our team to confidently measure business performance.

This role is highly collaborative across analytics, DTC, CRM, digital and business transformation (IT) teams. As such, this role will help contribute to and refine workflows while partnering with valued internal and external resources in order to get things done efficiently.

As a market and category leader, Scotts Miracle-Gro has a high bias for action and for change; meaning this role may evolve at any time, sometimes radically.

Key Responsibilities:

• Own Direct To Consumer, Web and mobile app analytics platforms, their management and future development strategy
  Day-to-day data and project management for execution and activation of analytic initiatives
• Both scheduled and ad hoc delivery of timely reporting and insight on our fast-growing Direct To Consumer business, including acquisition performance across channels and creative, funnel performance and conversion as well as aggregate ROI.
• Ensure DTC, web, and app tagging is up to date and functioning as expected using automated tag validation tools (Observe Point)
• Leverage multiple technologies and platforms (Adobe Analytics, Google Analytics, Kochava, or similar) to produce actionable insights related to customer behavior, application performance, and risk management
• Manage relationship between Business Transformation (IT) and Analytics/Marketing team
• Execute A/B testing programs in all digital platforms in partnership with Digital Marketing team
• Collaborate to determine analytic objectives and ensure data quality
• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Identify, analyze, and interpret insights, trends and patterns in complex data sets
• Work with agencies and vendor partners to create dashboards to help them make faster data driven business
• Expect that special needs always arise and should be considered as important as brand/business responsibilities noted above.
  Knowledge & Skills:

Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, MIS, Business or a related field. MBA preferred.

Experience:

• Experience with Data Analysis and Ecommerce/Direct To Consumer businesses, including 1-2 years analyzing data for an ecommerce leader, national manufacturer or CPG brand.

Come gro with Scotts, where the grass really is greener!

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace. EOE/AA/M/F/D/V

The Scotts Miracle-Gro Company (NYSE: SMG) is the world’s largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted brands. Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

Notification to Agencies. Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations. For information on how to become an approved vendor please see our Third Party Agency notification on our career portal.

Are you a Search Engine Marketing (SEM) Strategist with a knack for designing and building Pay-Per-Click (PPC) campaigns? Are you looking to be involved with a fast-growing company that will allow you to be a creative SEM professional? If so, contact me, Emelie Summers, at emelie.summers@rht.com or 614-602-0510!

I am actively seeking an SEM Strategist with a focus on Pay-Per-Click marketing for a company in Columbus, OH who will be responsible for all facets of paid-search campaigns. This candidate will focus on ROI and growth, as well as client development and attainment. The ideal candidate will have 2+ years’ experience of PPC marketing (search ads, display ads, and social media ads), Google Analytics, Google AdWords Editor, and Bing Ads Editor.

This is a highly visible position with a fast-track to management. The company offers a competitive salary, full benefits, a casual work environment, flex scheduling, seasonal hours, and a work-hard-play-hard atmosphere. If you want to be a part of a challenging, yet rewarding SEM team with some of the most highly-respected marketing professionals in the area, contact me today: emelie.summers@rht.com or 614-602-0510.

Not interested, but know someone who might be??? Give me their name and contact information and I will do the rest! If he/she gets the position, you will receive a $500 referral bonus!

Responsibilities:
• Provide performance overview, insights & optimization tactics for PPC marketing campaigns.
• Responsible for building a strong rapport with internal and external clients.
• Analyze, optimize, and report detailed information that will increase ROI and help clients grow.

Skills and Experience:
• 2+ years’ experience of pay-per-click channels, campaign types, and optimization tactics.
• Advanced knowledge of Google Analytics.
• Ability to manage new PPC projects including strategy, planning, building campaigns & setup of tracking.
• Ongoing analysis to improve campaigns by identifying and implementing optimization tactics.
• Manage campaigns in relation to budget goals.
• Knowledge of the following: Google AdWords Editor, Bing Ads Editor, Asana, Basecamp, Harvest, HubSpot, and Microsoft Excel- or a comparable tool.

University Marketing at The Ohio State University is committed to measurable growing and deepening audience perceptions, understanding of, and preference for Ohio State; its leadership position, comprehensive excellence, and global impact. We steward Ohio State’s distinctive brand image, and we champion marketing efforts across the University. University Marketing is seeking a creative professional with expertise in marketing research to build a center of excellence practice within our Strategic Capabilities Development group. The Director is responsible and accountable for the organization and direction of various strategic marketing research programs, which are focused on creating consumer insights that drive marketing campaigns, user experiences, and communication efforts. This role requires a leader with a unique blend of marketing and research expertise, combined with the ability to manage diverse project types for multiple partners. The candidate should be a true team player, displaying excellent interpersonal skills. This person should also demonstrate a proactive work style and comfort navigating ambiguous environments while exhibiting the behaviors associated with the Office of Advancement’s core competencies: Leadership, Continuous Improvement, Teamwork and Collaboration, and Communication/Interpersonal Effectiveness. This is an ideal opportunity for a professional who desires to be a thought leader and innovator in higher education marketing. The Director of Marketing Research will report to the Sr. AVP, Strategic Capabilities Development.

This is a key role within the fast-growing Digital Analytics team at A&F. This role would focus on supporting our testing and optimization efforts. Other stakeholders and projects might include – digital marketing, product management and operations. Specifically, position responsibilities include developing tagging requirements, measuring results (including statistical significance), and compiling and presenting results to key stakeholders. This position has an emphasis on deep dive analyses, segmentation and slicing and dicing of the test results to distill actionable insights. This individual will leverage existing analytics and optimization tools and data points to formulate test ideas and hypotheses (or help better frame existing ones from other stakeholders), quantify results of the tests and make recommendations, based on test results, with the ultimate goal to identify revenue/profit-generating optimization opportunities and measure ROI of new features and functionality. They will design and build relevant reports, dashboards and templates. The ideal analyst would bring a passion for learning, testing and data-informed decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience – from front-end web experience through order fulfillment and customer service.

Responsibilities

• Perform analyses on A/B and multivariate tests, compile results and present them to stakeholders in a timely manner
• Perform complex Ad Hoc queries, analyses, segmentation studies that combine multiple tools and data sources and types to extract insights from various A/B and multivariate tests
• Enhance & develop tagging specs for the tests and new features built for these tests
• Evolve and standardize test reporting and analysis approach and templates
• Identify “low hanging” opportunities for analysis and testing on the site that increase conversion or drive revenue
• Facilitate, promote, support the adoption of test-and-learn culture
  QA analytics data collection tags in internal development environments as needed
• Perform data quality audits; identify data collection issues & gaps; recommend fixes
• Assist with reporting and Ad Hocs for other stakeholders and projects as needed