Do you love solving problems and are constantly curious about why things happen in the digital space?  We are looking for a someone who is looking for a challenge and wants to help build the analytics practice at Fathom. The analytics position would encompass skill sets below:

• Do you know Google Analytics inside and out?
• Do you think Google Tag Manager is one of the best things since Google Analytics?
• Have you read every page of SimoAhava.com?
• Does the idea of running a paid online ad without Analytics tagging make you cringe?
• Have you mastered the art of regular expressions?
• Can you solve the problem of website self-referrals in your sleep?
• Can you bring the joy of Analytics to others in a simple, yet fantastic way?
• Do you know any JavaScript? Enough JavaScript to break something accidentally?
• Have you ever played with Supermetrics for Google Drive?
• Do you understand fully how much better Google Sheets are than Excel?If you answered “yes” to these questions, this job is for you!

Desired Experience and Skills

• Bachelor’s degree is preferred, but not required
• 2-3 years related experience and/or training
• Familiar with JavaScript
• Strong problem solving skills
• Willingness to constantly learn new things
• Self-motivated and able to multitask

The Sr. Digital Analytics Specialist is a crucial role within the Marketing organization.  This role works with the Digital Capabilities and User Experience teams to measure and analyze the effectiveness of new digital capabilities for the Card Services line of business.  The Sr. Digital Analytics Specialist will work with our internal stakeholders to maximize website and mobile app performance. They will support website and mobile app reporting strategies to track against digital KPI’s for presentation to key internal stakeholders. In addition to implementing and influencing our digital analytics best practices, the Sr. Digital Analytics Specialist is also responsible for working closely with our platform partners to ensure holistic analytics capabilities.

Responsibilities

• Supports the development and ongoing enhancement of our digital analytics platforms (Adobe Analytics).
• Manages vendor/data provider/partner relationships as it relates to assigned capabilities.
• Collaborates on roadmap development for digital analytics reporting and platform upgrades.
• Executes on digital analytics best practices contributing to the growth of the business.
• Monitors KPI’s for brand partner websites and native apps in conjunction with internal stakeholders.
• Implements web tagging and mobile analytics strategies.
• Runs regular reporting while working to constantly improve existing reporting templates.
• Produces regular assessments of on-site performance, customer traffic, conversion and customer satisfaction.
• Presents findings to key stakeholders.
• Partners with various cross-functional teams throughout the organization to help analyze online marketing strategies and make recommendations to enhance their performance.

Minimum Qualifications

• BA/BS degree in a quantitative field from a 4-year program.
• 3 – 5+ years of experience in marketing analytics, preferably retail and/or ecommerce.
• 3+ years of experience with web analytics reporting tools (Google Analytics, Adobe Analytics).
• Experience with data analysis tools, stats packages (Excel, Access, SPSS, SAS, R, Tableau).
• Strong Understanding of the Internet, online shopping, web design/layout and navigation.
• Working knowledge of core web development technologies (HTML, JS, CSS).
• Familiarity w/ relational databases and BI tools (SQL).

Additional Skills and Qualifications

• Experience with large scale, high traffic transaction-based websites and mobile applications.
• Experience with web based measurement and/or analytical tools (Google Analytics, Adobe Analytics).
• Must be able to translate data analysis into business recommendations.
• Previous experience working with multiple, disparate data sources including databases, data files, web based APIs and unstructured data.
• Ability to approach complex challenges in an organized manner.
• Understanding of Agile development processes strongly preferred.
• Experience integrating user research into design.
• Excellent communication, including written, verbal and presentation skills.
• Comfortable working independently to achieve a successful result.
• Strong project management skills.
• Retail experience greatly preferred.

Develops and drives the Search Engine Optimization (SEO) initiatives within the organization and partners with internal and external teams to achieve results. Provides SEO expertise/training to relevant teams and cultivates best practice processes.

Essential Duties and Responsibilities (include but are not limited to the following):

1. Develops SEO strategies and oversees the day-to-day functioning of SEO across digital initiatives.

2. Creates new on-site content and provides SEO best practice training to copywriters, content teams and development

teams.

3. Partners cross-functionally with Content and Social teams to devise methods to distribute, share and syndicate

relevant content.

4. Pro-actively researches SEO issues, audits sites and formulates solutions on an on-going basis to offer recommendations for improving performance.

5. Develops initial and ongoing reporting for organic search performance including weekly, monthly and quarterly performance reports and dashboards.

6. Conducts keyword research to define target keywords; identifies growth areas in site structure, keyword selection, content development and on-page optimization.

7. Partners cross-functionally with Marketing and IT to ensure the use of SEO best practices for new and on-going projects/development.

8. Provides SEO expertise/training for keyword research, reporting, on-page optimization, social media, local search, image and video optimization, digital asset optimization and mobile search to relevant digital marketing teams.

9. Maintains awareness of the latest SEO developments and search engine trends to ensure top website ranking and identify new opportunities.
Qualifications
1. Bachelor’s degree in Marketing, Communications or related field required.

2. Minimum of two years of experience in an SEO role required.

3. Experience with link-building initiatives required.

4. Experience with CMS platforms preferred.

5. Demonstrable detailed understanding of SEO principles and guidelines required.

6. Demonstrable ability to create engaging and persuasive articles and copy (writing samples required).

7. Proficiency with web analytics tools (e.g., Adobe SiteCatalyst, Webmaster Tools) required.

8. Skill in analysis of data and concepts related to SEO processes required.

9. Knowledge of social media preferred.

10. Knowledge of HTML and CSS preferred.

11. Skill with computers and proficiency in Microsoft Windows, Word and Excel required.

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Digital Marketing Manager, Magazines

The magazine marketing team is seeking a Digital Marketing Manager to drive marketing strategy for Highlights Magazines. This is a leadership role with responsibility for managing a digital marketing budget and delivering aggressive sales growth for the magazine business. This individual partners with and leads internal, cross-functional support teams in the creation of successful marketing campaigns that drive growth and profitability of our magazines. This person will manage and allocate monthly budgets across digital channels (display, SEM, social, affiliates, etc.), and drive the marketing strategy in these channels, in collaboration with the ecommerce team and external vendor partners. This person will also propose, test, and implement new offers, promotions, and product positioning based on data and analysis, in collaboration with the analytics team. This person should be a self-starter with digital marketing experience who is able to challenge norms and champion change based on data-driven decision making.

This role is responsible for the strategy and financial performance of the marketing efforts in all digital channels, including paid search, affiliate, programmatic display, social media, email, SEO, and other digital initiatives and digital marketing strategies, as well as product positioning on highlights.com. The primary responsibilities of this position include managing existing and proposing new marketing strategies and recommendations for optimization, driving both customer acquisition and retention.  This includes offers, pricing, audience targeting, setting budget and cost-per-order guidelines for each channel, building a test & learn agenda, and planning monthly/weekly promotions for the magazines.

Core Responsibilities:

• Drive revenue and financial growth in digital channels.
• Development of digital marketing strategy including offers, cost-per-acquisition goals, target audiences and product positioning.
• Build monthly and weekly online marketing plans, including budget allocation, sales goals, and testing plans.
• Advise on analytics needs and work with analytics team to gather necessary reporting and insights. Perform ad hoc analysis as necessary.
• Collaborate with the E-commerce team on the execution and communication of marketing campaigns for digital marketing channels.
• Analyze results and make necessary improvements to campaigns based on learnings.
• Support offline drive-to-web promotions and tests in coordination with offline media sources.
• Prepare creative briefs, strategy documents, and other directional artifacts for support teams to follow.
• Keep up to date on and understand external marketing and competitive trends.
• Prepare annual budget, quarterly plans and financial forecasts, and monthly plans
• Participate in Weekly progress meetings and daily scrums with cross-functional support team.

Qualifications:

• Bachelor’s degree or equivalent combination of education and experience.
• Digital Marketing experience, preferably in publishing, retail, or financial services.
• Strong driver and self-starter.
• Curiosity and willingness to learn. The ideal candidate will not only drive excellent results in the digital marketing space, but will find ways to support offline campaigns in the digital ecosystem, adding value to the business as a whole.
• Experience managing budgets and hitting financial targets, revising forecasts where necessary and updating leadership.
• Strategic, analytical thinker who can identify and recommend actionable ideas designed to improve the business.
• Data-driven decision maker with experience in GA, Coremetrics, SiteCatalyst or other web analytics platforms.
• Ability to prioritize and manage multiple campaigns and projects.
• Experience managing digital channels for performance, especially SEM, affiliate marketing and display advertising. Adwords/Bing certified a plus.
• Collaborative; strong team player; ability to manage and prioritize the activities of cross-functional teams, to champion new ideas based on financial growth opportunity, to teach and lead where necessary to gain buy-in from leadership.
• Excellent verbal and written communication skills.
• Attention to detail necessary to facilitate a flawless campaign, delivered on time and within budget.

Highlights is a dynamic organization focused on delivering excellence in all facets of our business. We offer a positive environment and competitive compensation and benefits. EOE

The job of the data scientist is to curate and explore large-scale data sets, identify opportunities and run real-world experiments. We create models to describe expected outcomes and compare experimental performance against those models.

Requirements:
Experience in large-scale database architecture, SQL, ETL
Experience developing models and performing statistical validation via frequentist or Bayesian methods in R
Background in science, math, statistics, engineering or related field
Masters in Statistics or another related field or equivalent experience

Please see the posting on our website for information about benefits, and to apply.

Front-end web developer for Columbus State Community College.

https://cscc.csod.com/ats/careersite/JobDetails.aspx?id=936

We’re seeking a Web Analyst.

The Web Analyst’s key responsibilities and contribution to the company will be improving the understanding of our customer’s web behavior and optimizing the web experience through opportunity identification through the lense of Safelite’s unique business challenges and processes.

Develop and enhance reporting for web properties to educate all concerning parties, including project team members, related business teams and company leadership

Communicate complex information in easily understandable formats allowing non-analytical stakeholders to take action based on the information

Use knowledge of business objectives, strategies, and needs to identify opportunities where we data can be leveraged to increase conversion and drive revenue

Perform ad-hoc analysis from a variety of data sources including google analytics, advertising partners, transactional systems and surveys

Setup, maintain and monitor tracking on Safelite web properties to ensure all necessary data is captured

QA data collected/collection methodologies and provide recommended fixes as needed to ensure accuracy of all reporting

Consult on projects and new initiatives, creating proper measurement design and tracking tactics that are feasible and practical

The Digital Marketing Analytics Manager will leverage best practices to track and measure the effectiveness of our digital marketing efforts in reaching target audiences, acquiring new customers and meeting the needs of existing customers across our publicly accessible digital platforms. In addition, this role will be responsible for establishing company benchmarks and increasing the visibility of digital analytics across the enterprise.

The Digital Services supports public Internet sites for all lines of business within J. P. Morgan Chase. Digital Services is comprised of over 500 professionals located in Delaware, New York, Ohio, Florida Washington, California and Illinois. The group consists of senior business strategists, developers, infrastructure and architecture specialists, information architects, usability professionals, interactive designers, editors and other project support and operations staff. Digital Services works closely with all lines of business including: Auto Lending, Business Banking, Card Services, Commercial Banking, Education Finance, Home Lending, Investing, Private Bank, Private Client Services, Retail and Treasury.  J.P. Morgan Chase’s online sites are currently among the top ranked in the industry. Digital Services goal is to provide consistent, integrated internet applications that are intuitive, dependable and easy to use for all customers.

Description:

Chase is undertaking an aggressive digital transformation agenda, which builds on the success of the current mobile and online service offerings. Chase is investing in innovative ways to deepen customer engagement and profitability through the use of digital channels. The ambition is to position Chase as the undisputed leader in digital financial services and payments and to enable Chase to deliver the highly personalized, real time experiences that customers increasingly expect.

Digital Analytics is tasked with measuring and analyzing the current customer experience when using the bank’s web and mobile products and to provide actionable recommendations to enhance the consumer experience in order to build long term, profitable customer relationships.

As a Technical Data Analyst, you will work as a member of a cross-functional team to improve the online and mobile experience for our customers.  You will be responsible for data collection on Web and Mobile to ensure analytics data are captured within our reporting platforms. The successful candidate must be able to troubleshoot data requests, configure changes on the fly and maintain data integrity.

Responsibilities include:

• Work closely with business solution analysts, review development specifications, identify and work to resolve tagging/analytics gaps.
• Drive the analytics data collection and measurement efforts by translating the business requirements into feature measurement specifications.
• Own the feature measurement specifications development and documentation efforts.
• Develop and document data collection standards for all new development efforts/site functions.
• Manage tagging defects – Monitoring changes/implementations, validations and track defect resolutions.
• Provide consistent updates on the status of progress/issues, risks and concerns to digital analytics management.

Qualifications:

• 3+ years relevant experience require working with data collection on web and mobile projects
• Hands on experience with behavioral analytics tools and techniques, such as Adobe Insight, Ensighten and etc…
• Prior experience with tag management tools preferred
• Ability to communicate effectively with business partners, and technical resources in analytics and data management
• An understanding of changes in the digital products/services space
  Ability and desire to work in a start-up paced environment and culture

Digital Analytics @ Chase

Digital Analytics is a 60+ person team within the Digital organization that drives business results by measuring and analyzing high value KPIs across online and mobile channels. Digital Analytics partners with Digital Product and Digital Customer Experience to identify opportunities to improve the customer experience, increase originations, reduce servicing costs, and increase adoption of digital innovations.

Position: Manager – Voice of the Customer

The Voice of the Customer (VoC) program is responsible for collecting and analyzing customer feedback across internal and external data sources spanning online platforms and mobile.

As the VoC manager you will lead and develop the Digital VoC team and roadmap to deliver high value insights by translating customer feedback and measures into actionable insights to continually improve the customer’s digital experience.

We are seeking highly-skilled, passionate, outgoing, and naturally curious candidates that excel in a high-pressure, high-expectation environment with strong leadership and management skills paired with an eye for detail and insight.

Responsibilities include:
• Define the VoC strategy, roadmap and operational efficiencies to build out a robust VoC program while effectively managing against current and future workstreams
• Build alliances with key stakeholders to influence customer focused business results by extracting LOB and enterprise level value from the VoC program
• Extract and communicate value from VoC data repositories through advanced data modeling, natural language processing and advanced text mining techniques
• Determine and implement sound analytic methodologies to leverage unstructured and structured data to answer critical business questions
• Sculpt a data centric, action oriented storyline to effectively communicate robust analysis to all lines of business with varying understanding and appetite for customer analytics.
• Proactively identify customer friction points and translate into action based opportunities to improve the overall customer experience
• Ensure operational excellence for survey and feedback instrumentation, triggers, and collection implementation throughout all Digital channels
• Prioritize opportunities to deliver the greatest positive impact to customer satisfaction and shareholder value.

Qualifications:
• Bachelor’s degree or equivalent work experience Economics, Marketing, Market Research, Analytics, Computer Science, Statistics, or related discipline, Masters preferred.
• 6+ years proven managerial success
• 4+ years of experience with survey design, deployment, and customer feedback analysis.
• 4+ Years of experience with text analytics, natural language processing, and machine learning methodologies
• Deep knowledge and experience measuring customer satisfaction and the associated methodologies and approaches including Net Promoter Score.
• Strong interpersonal skills coupled with the ability to effect change throughout the organization by influencing key stakeholders and business units through compelling analysis and strong presentation skills.
• Experience working across multiple analytics disciplines such as transactional, behavioral, and VoC
• Desire to be a “player coach” in a fast paced, digital environment
• Passion for and interest in financial technology and digital customer experience
• Excellent written / verbal communication and presentation skills