The Site Business Analyst will develop and maintain reporting, analysis, and dashboards that provide actionable insights into ecommerce performance to drive sales and profitability of our site and mobile channels. This position will collaborate effectively with various cross-functional teams, including Marketing, Finance, Merchandising, and Operations teams, to deliver the analytics needs and insights to enhance the customer experience and deliver continued growth. This position will report to the Manager, Site Analytics. Essential Functions: Design and develop reporting and analysis that delivers actionable insights related to site performance, including recommendations to improve sales and profitability, understanding customer behaviors, and optimizing tactics and execution (i.e. marketing channels, real estate, navigation, onsite search, product recommendations, conversion funnel, site/device, etc.) Develop and utilize metrics and analyses to identify site and operational opportunities Clearly communicate business insights with leadership teams and cross-functional stakeholders on a recurring basis Support ad hoc analysis needs and test & learn strategies related to the site to continue improving the customer experience and generate new sales drivers Collaborate and ensure alignment across Marketing, Merchandising, Finance, and Operations Identify, recommend, and implement updates to business processes and data to improve efficiencies or support more complex analysis Develop and maintain documentation for training, best practices, methodologies, etc. related to site data and analytics Turn business questions into functional analysis – understand the business as well as the data behind the analysis; assess financial impact in terms of sales, profitability, and KPIs Resolve data discrepancies and system issues, as necessary Quality check all data and analysis to ensure accuracy and appropriateness Job Requirements : Skills Strong data and analytical skills, including data retrieval, organization, analysis, presentation and summary Ability to thrive in a highly quantitative, fast-paced environment with changing business needs High degree of initiative, personal responsibility and ownership Fast learner with a proactive nature Detail-oriented with strong organizational and project management skills Demonstrated analytical, critical thinking, and problem solving abilities Superior process management skills with proven ability to identify and proactively solve problems Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills Ability to work in a multi-team environment, in which various business owners and partners require support Excellent written and verbal communication skills Understanding of key metrics, financial analysis, ROI, etc. Ability to translate customer strategies into business requirements and then into technical specifications Exceptional eye for audit and supporting testing procedures Experience Undergraduate degree in Business required 3-5 years of analytics experience Proven proficiency in ecommerce analytics tools; Adobe Site Catalyst experience preferred Retail experience a plus

Opportunity Title: Content Marketer

Location: Columbus, OH, USA

Contact: Ryan Lunka, Digital Marketing Director (rlunka@nchannel.com)
Who We Are

At nChannel, we are fiercely dedicated to helping merchants simplify how they sell their products through webstores, marketplaces, and other channels. We provide services and technology that empower them to maximize revenue and improve customer service. We help them transform their businesses, so they can compete with big box retailers. But, before we can do any of that, we have to sell them our vision.

Our digital marketing team implements a content-driven inbound marketing strategy, designed to mentor executives and business owners about the realities of modern retail. Our goal is to position nChannel as thought leaders—as a hub of valuable information for merchants, wholesalers, and industry influencers. To do so, we need to create insightful, head-turning content.

What We Need

That’s where you come in. We are looking for a dynamic content marketer, who develops media that changes how our audience perceives retail operations. Specifically, we need someone who can:

• Develop compelling copy for marketing content, specifically for the web
• Write, proofread, and edit digital and analog content artifacts (blog posts, eBooks, sales collateral, etc.)
• Conduct and analyze research to develop thought leadership content
• Contribute to the strategic direction of the marketing team and company
• Make intelligent, data-driven content & media strategy decisions

This is an important marketing position, and you will interface with high-level executives, frequently. We are looking for someone who is comfortable being challenged, who is ready to grow, and who is looking for the opportunity to influence the direction of a very promising company. 
Qualifications

Ideal candidates will have the following:

•  Up to 5 years of relevant experience (please provide writing samples)
• Solid understanding of business and technology fundamentals
• The ability to apply journalism and/or media best practices in a business context
• Working knowledge of AP Style or comparable standards
• Willingness to take risks and take ownership of strategic decisions
• Natural ability to influence people verbally and with writing
• Business, journalism/communication, media or other relevant degree/background
• Drive and confidence to make suggestions, rattle cages, and contribute
• Creativity and the ability to work with abstract or incomplete ideas

Even better if you also have:

• Experience using or training with creative tools like Adobe Illustrator, Photoshop, etc.
• Any experience writing code, designing/developing websites, etc. (Don’t worry. This is not a coding position.)
• Visual design, human factors, or user experience (UX) skills
• Retail experience—operating a POS, stocking shelves, or whatever. Retailers are our customers.

Please send a resume, writing samples, and any other information you feel is relevant to Ryan Lunka, Digital Marketing Director at rlunka@nchannel.com.

Individual Contributor responsible for campaign execution process for email marketing campaigns for Bath and Body Works, standard and ad-hoc data requests, and report development supporting CRM customer and campaign analysis. Working with customer data will require (with training) an understanding of the Lbrands data warehouse, ecommerce data tagging, and direct retail processes.

Specific responsibilities include:

• Develop and maintain the requirements and code to create the email file
• Partner with marketing team to understand campaign objectives to ensure the email file accurately reflects the objectives of the campaign
• Work with the marketing, merchandising, and finance team to identify testing objectives and strategies to be incorporated into the file and read email test results
• Coordinate with the database operations team to align data hygiene with campaign objectives
• Develop and update reporting to support business strategies including marketing channel analysis, test results grids, customer mix and retention, and other ad hoc requests
• Ensure proper audience selection, test setup, segmentation, and tracking of the direct marketing initiatives
• Pull and manipulate data from marketing data warehouse to support business strategies
Qualifications:
• Bachelor’s Degree
• 1-3 years of work experience
• Understanding of relational databases
• Strong organizational and time management skills, detail-oriented, curious, analytical thinker with ability to identify and proactively solve problems
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities and quantitative skills
• Experience in SQL and SAS a plus
• Experience in web analytics platforms like Google Analytics, CoreMetrics, or Omniture a plus
• Proficient in MS Excel (charts, pivot tables, complex formulas, etc) and PowerPoint
• Self-motivated and able to work independently
• Strong written and verbal communication skills – must be able to translate technical ideas into non-technical terms
• Previous retail or direct marketing experience

PPC/SEM MANAGER

The PPC/SEM Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Provide framework, creative copy and images for website landing pages
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate bi-weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.

Professional Competencies

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify & resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• +4 years’ experience in Digital Marketing and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords, Bing).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification a plus.

The Analyst, Marketing Paid Search is responsible for the Search Engine Marketing (SEM) activities for franchise owners, as well as responsible for planning, optimizing, implementing and analyzing paid search engine marketing activities.  This position is also responsible for the top-to-bottom management of PPC, both within Google and Yahoo Bing Network (YBN), as the business  continues to grow.

Part of a team of three that manages over 400 pay-per-click (PPC) campaigns with close to $6M in spend among 120 owners.

• Builds, launches, and optimizes PPC campaigns from the ground up.  Works with franchise owners to determine geo-targeted areas, daily budgets, services offered, and day and time that ads will run
• Manages multiple PPC campaigns within different business models.  Performs keyword analysis, ad copy testing, ad copy edits, and location analysis to find the most productive areas
• Analyzes KPI’s to determine where keyword bids need to be to be profitable, what ad copy needs edited to increase click-thru-ratings, which landing pages should be used on ad copy to increase conversion ratings, and where demographic targeting needs to be to be cost effective.  Reviews and presents findings to franchise owners
• Performs campaign cost analysis for new franchise owners and presents a proposed daily budget to new and potential owners
• Produces ad copy for all campaigns based on owners’ promotions and competitors
• Becomes a “product expert” within the industry.  Understands new developments, trends, and becomes certified in both Google and YBN
• Evaluates new SEM opportunities and presents ideas to the team in terms of what new pay-per-click initiatives could be tested, what other organic or social media marketing could support PPC campaigns, and what is new within digital marketing as a whole.
• Grows and optimizes keywords through comparative A/B testing with ad copy, bidding strategies, and negative keywords
• Produces monthly summary reports and holds periodic review meetings with owners to establish overall campaign priorities
• Communicates regularly with owners, leads monthly reviews, and quarterly report presentations to owners
• Develops and delivers presentations to company management for various system projects
• Performs continual evaluation of industry trends and competitor practices to ensure keywords and ad copy is consistent with market and consumer needs and is competitive
Education Experience: Bachelor’s Level Degree
Years of Related Experience: 1-2 Years
Age Requirement: 18+
Desired Skills and Experience
• Marketing background, preferably in PPC.
• Strong organizational skills with the ability to handle multiple campaigns with a great attention to detail
• Knowledge of business analysis and testing methodology.
• Ability to translate client requirements and needs into a well MANAGED PPC campaign.
• Comfortable working with multiple levels within the organization
• Strong oral and written communication and interpersonal skills
• Strong organizational and analytical skills
Preferred Skills:
• Knowledge of AdWords, Bing Ads, & Google Analytics
• Previous retail experience
• Knowledge of Business Requirements Use Case documentation