For April, conversion optimization gurus and sponsors Adept Marketing presented a session all about CO: how it integrates into your organization, case studies, tools, best practices, etc.

Want to see the presentation? Get the slides from Adept here.

Want to read more? Adept has published a full ebook on CO here.

Sara Kear and Dave Boroi played presentation tag team: starting with a history of the field (including this experiment from the 2008 Obama campaign that lead to Optimizely) and moving on to the details of how a testing strategy might fit into your site or application no matter what size your company is.

https://www.facebook.com/cbusdaw/videos/vb.116860515330921/440330036317299

As if to further illustrate their conversion rate wizardry, Sara and Dave’s presentation had the best registrant-to-attendance conversion ratio we’ve ever seen! We’ll have to have them back to explain how they pulled that feat off.

Join us next month as Tony Zara from Rogue Fitness talks about Direct Response Conversion. It will be on a Wednesday, but it won’t be at Rev1.