For our May event, we were at Cardinal Solutions in the Arena District. We thought Tony Zara was going to tie the world of digital to the world of infomercials, which have been around since 1949. And he did that, but he kept going back… all the way to 1923. Attendees all received a reading assignment!

Tony walked us through the “infomercial formula” and how it can be applied to direct response digital marketing and eCommerce:

1. Give the background / Set the expectation
2. Demonstrate the solution
3. Build trust
4. Cross-sell / upsell
5. Promise to exceed
6. Ask for the order

https://www.facebook.com/cbusdaw/videos/459581877725448/

You can view the recorded video from the Facebook Livestream (courtesy of Mixt Media), or check out the slides.