The Sr. Digital Analytics Specialist is a crucial role within the Marketing organization.  This role works with the Digital Capabilities and User Experience teams to measure and analyze the effectiveness of new & existing digital capabilities for the Card Services line of business.  The Sr. Digital Analytics Specialist will work with our internal stakeholders to maximize website and mobile app performance. They will support website and mobile app reporting strategies to track against digital KPI’s for presentation to key internal stakeholders. In addition to implementing and influencing our digital analytics best practices, the Sr. Digital Analytics Specialist is also responsible for working closely with our platform partners to ensure holistic analytics capabilities.

Responsibilities:
•Supports the development and ongoing enhancement of our digital analytics platforms (Adobe Analytics).
•Manages vendor/data provider/partner relationships as it relates to assigned capabilities.
•Collaborates on roadmap development for digital analytics reporting and platform upgrades.
•Executes on digital analytics best practices contributing to the growth of the business.
•Monitors KPI’s for brand partner websites and native apps in conjunction with internal stakeholders.
•Pull and blend data from various sources to analyze and provide insights on the holistic view of the customer.
•Leads development of standardized, automated, and ad-hoc reporting while working to constantly improve existing reporting templates.
•Assists in site tagging including strategy, implementation, and best practices across web and mobile applications. Produces regular assessments of on-site performance, customer traffic, conversion and customer satisfaction.
•Presents findings to key stakeholders.
•Partners with various cross-functional teams throughout the organization to help analyze online marketing strategies and make recommendations to enhance their performance.
•Leads A/B testing and personalization planning, setup, execution and analysis of test results for presentation to stakeholders

Minimum Qualifications
BA/BS degree in analytics, decision science, mathematics or a related field of study from a 4-year program or equivalent experience.
3 – 5+ years of experience in digital analytics, preferably retail and/or ecommerce.
3+ years of experience with digital analytics reporting tools (Google Analytics, Adobe Analytics)
Strong Understanding of the Internet, online shopping, web design/layout and navigation
Advanced Excel skills

Preferred Qualifications:
•Experience with data mining tools, stats packages (Access, SPSS, SAS, R, Tableau,WinSQL).
•Experience using SQL and R to query data
•Working knowledge of core web development technologies (HTML, JS, CSS).

Additional Knowledge, Skills, or Abilities:
•Experience with large scale, high traffic transaction-based websites and mobile applications.
•Experience with web based measurement and/or analytical tools (Google Analytics, Adobe Analytics).
•Must be able to translate data analysis into business recommendations.
•Previous experience working with multiple, disparate data sources including databases, data files, web based APIs and unstructured data.
•Experience working with and analyzing VOC data
•Ability to approach complex challenges in an organized manner.
•Understanding of Agile development processes strongly preferred.
•Experience integrating user research into design.
•Excellent communication, including written, verbal and presentation skills.
•Comfortable working independently to achieve a successful result.
•Strong project management skills.
•Retail experience greatly preferred.

Our Enterprise Analytics department is growing, and we’re looking for an outstanding candidate to join our team. Decision Analysts are responsible for evaluating business operations using statistical and financial methods to ensure that testing, learning, and production goals are met. They are also responsible for providing insights about our customers and prospects to drive business strategy. These analysts work collaboratively with our internal partners to develop innovative, data-driven growth strategies across the entire bank, including Consumer Deposits, Small Business, Home Lending, Credit Card, Auto, and Commercial.

Key Responsibilities include:

Mine Huntington’s digital data to create customer insights (web traffic, customer digital journeys, search engine marketing analysis, and search engine optimization analysis)
Apply machine learning, data mining, and visualization techniques to internal and external data to make accurate and actionable analyses in a timely fashion.
Plan and execute multiple analytic projects at once in response to business needs.
Synthesize findings into senior level presentations that convey insights and recommendations through compelling storytelling, while maintaining a balance between the big picture and mastery of details.
Champion corporate policies and procedures. Ensure compliance with legal and regulatory requirements. Work with management to develop and apply effective risk management processes and controls.
Basic Qualifications:

A Master’s degree in Business, Economics, Decision Sciences, Statistics, Operations Research, Applied Mathematics or Engineering.
A minimum of 1 year of work experience in direct marketing, digital marketing, risk management or experimental design in financial services, retail, healthcare, telecommunications or the entertainment industry.
A minimum of 2 years of experience (including 1 year of education) in data mining models, structures, theories, principles, and practices, including machine learning, statistics and text mining techniques.
A minimum of 2 years of experience (including education) with at least one data mining / statistical analysis tools such as R, python, or SAS.
A minimum of 1 year of experience with Microsoft Word, PowerPoint, and Excel.
Preferred Qualifications:

A minimum of 1 year of experience with Adobe Analytics, Google Analytics, or other equivalent web analytics engines.
A minimum of 1 year of experience with SQL queries of large databases such as Oracle, DB2, SQL Server, Teradata, and Hadoop.
Experience developing and applying statistical or machine learning methods in a corporate environment through applications such as R, python, SAS, SPSS, S, S-PLUS, or Stata.
Experience in programming languages such as Python, Java, or C++ in a data mining context, and experience building web-based applications or dashboards using R, python, HTML, CSS, Perl, and JavaScript.
Excellent written and verbal communication skills with a proven ability to interact effectively across all organizational levels.
Progressive thinker and problem solver, with a strong ability to manage ambiguity/complexity.
Work effectively in teams as well as independently across multiple tasks while meeting aggressive timelines.
Experience working in a consumer-centric company and with teams of technical professionals in a cross-functional environment.
Ability to embrace change, constructively negotiate constraints, and effectively leverage resources to create exceptional outcomes. Consistently model and inspire high levels of professional demeanor and integrity.

Support the organization in three key functions – 1) marketing analytics, 2) competitive intelligence, and 3) strategic planning. Applies best practices to the design, implementation, and maintenance of a digital analytics strategy for all of NetJets’ digital properties including netjets.com and other externally-facing websites, internal websites and mobile apps, and NetJets’ Owner Portal. Works collaboratively with Marketing to design measurement plans for marketing campaigns to assess effectiveness. Directly supports business partners throughout the organization to understand market intelligence needs and areas of competitive advantage and/or disadvantage, contributes to the designs and maintenance of a robust competitive data collection and analysis system, and provides valuable insights to the organization on competitive positioning and developments.

50%: Marketing Analytics – applies best practices and expertise to design, implement, and maintain the digital analysitcs strategy for all of NetJets’ digital properties Creates, maintains, and updates dashboards, reports and presentations that provide actionable insights, performance metrics and strategic input to executive leadership. Helps to develop and maintain processes that support personalized marketing activities including segmentation analysis as well as develop an understanding of the NetJets digital properties in order to draw insights and support the development of the tools.

35%: Competitive Analysis – analysis of strategic and tactical questions regarding the competitive marketplace in private aviation including market share, product offerings, marketing compaings, social listening, and business developments. Works with relevant business partners to structure data, develop repeatable processes, and enable self-service for some key aspects of competitive analysis.

5%: Assists with NetJets’ long-term strategic planning process across the global organization.

5%: Collaborate with, mentor, develop, and support other analysts.

5%: Assist with strategic projects as needed.

Education: Bachelor’s Degree
Course of Study/Major: Business Administration, Economics, Marketing, Finance, Business Strategy, Aviation or related field
Related Work Experience: 4-6 years

Can tell the story and explain difficult concepts effectively and appropriate to the audience
Ability to work effectively with cross-functional teams including executive leadership and peers
Initiative, drive and confidence to achieve results without explicit instruction, ambiguous problem statements, or structured direction
Detail-oriented, exceptional analytical skills, creative problem solver, and ability to understand and master new concepts quickly
Strong project management experience and skills. Ability to prioritize work, manage resources, and meet deadlines
Some familiarity with financial concepts (NPV/IRR, ROI, financial statements, valuation)
Working knowledge and experience with Microsoft Office tools as well as good visualizations skills (Tableau expertise preferred)
Strong working knowledge of business intelligence tools (SAS) and advanced proficiency in digital analytics tools (Adobe Analytics, Dynamic Tag Manager, Google Analytics, Google Tag Manager etc.)
Knowledge of web research techniques, database skills and familiarity with standard market and competitive research sources (including, but not limited to Bloomberg, Lexis-Nexis, Hoover’s, Factiva, etc.)
Is a resource to less-experienced colleagues

We are looking for that SAS analyst who wants to break into Digital Analytics.

Join the team that shapes online and mobile banking for millions of people like you. We’re a small passionate team focused on building phenomenal customer experiences. This new role will understand how the digital user journey translates into data, and in-turn is able to translate that data into online improvements.

We are looking for that SAS analyst who wants to break into Digital Analytics.

Join the team that shapes online and mobile banking for millions of people like you. We’re a small passionate team focused on building phenomenal customer experiences. This new role will understand how the digital user journey translates into data, and in-turn is able to translate that data into online improvements.