Digital Analyst – Google Ads (posted 10/1/20)
If you consider yourself to be disciplined, process-oriented, curious, and careful, you are who we are looking for. This job is a good fit for someone who might feel at home in a lab conducting experiments. Google Ads at times can feel a lot more like a laboratory than a marketing tool.

At its heart, Google Ads are a series of levers that we can move to improve outcomes for our clients. Our objective is to give the client the most value possible. Your role would be to work within the constraints of Google, the client’s objective, and the business growth goals of Iron Pulley to maximize the outcomes across multiple clients.

This is a fully remote position that will lean on project management tools like Trello, Slack, and Google docs/Google Meet to collaborate.

Required experience:

• Work experience in a test and learn environment – have you had to articulate a hypothesis, conduct a test, and report on the outcome? We want to hear about that in your application email.
• Google Ads Certified – if you are not currently certified you should obtain at least one certification before applying.
• Google Analytics knowledge.
• You must be good at spreadsheets. 1 year of experience minimum with excel is required. Most of your day will be spent doing deep dives into data or transforming data via formulas in spreadsheets.
• Excellent written and verbal communication skills.

Desired experience:

• Google Shopping campaign management
• Google Analytics platform experience
• Shopify platform knowledge
• SEO – Google Search Console knowledge
• Google Display campaign management
• Google Merchant feed optimization
• Amazon PPC
• Bing PPC
• Facebook PPC

Preference will be given to candidates in the Central Ohio region. The position will start as an independent contractor with the potential to progress to full time employment (with benefits) within 90 days.

The Wasserstrom Company is one of the leading Restaurant Supply Companies. We are a family owned business since 1902, with our corporate office located in Columbus, Ohio. The Wasserstrom Company is looking for an entry-level Content Marketing Specialist to join our Ecommerce Marketing team to write ad copy, blog posts, category & product descriptions, and landing page & email content.

We are looking for a candidate who is creative, passionate, and excited about writing ad copy that will engage and guide customers to purchase at Wasserstrom. The Content Marketing Specialist will be able to translate ideas and research into highly polished copy with an emphasis on SEO fundamentals. They Will have a passion for digital marketing and will be expected to develop their skills in a highly creative, collaborative team. Previous experience in WordPress and Photoshop is strongly preferred.

Essential Duties and Responsibilities 

• Produce clear, attractive ad copy that reflects the brand’s voice and adheres to our style guidelines
• Prepare content for blog articles in the form of buying guides, industry news, and interviews
• Write attractive headlines and supporting text for email campaigns and banner ads
• Understand the products we distribute to be able to pen effective ad copy
• Edit and proofread as needed
• Use SEO principles to maximize copy reach
• Simultaneously manage multiple projects with rapid deadlines
  Collaborate with Design, Search Marketing, and Product Information Management teams for large and small-scale marketing campaigns
• Experience in WordPress and Photoshop strongly preferred

Apply Today >

Avaap is hiring a Senior Data Engineer in Columbus, OH!

We are looking for an experienced Senior Data Engineer to join our growing team of analytics experts. This resource will join our consulting organization with a focus on optimizing data and data pipeline architectures, as well as optimizing data flow and collection for cross-functional teams. The ideal candidate is an experienced data pipeline builder and data wrangler who enjoys optimizing data systems and building them from the ground up. The Data Engineer will support our analytics project teams on data initiatives and will ensure optimal data delivery architecture is consistent throughout ongoing projects. They must be self-directed and comfortable supporting the data needs of multiple teams, systems and products.

Responsibilities for Data Engineer

·        Create and maintain optimal data pipeline architecture,

·        Assemble large, complex data sets that meet business requirements.

·        Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.

·        Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL, Hadoop ‘big data’, and cloud native technologies.

·        Build analytics tools that utilize the data pipeline to provide actionable insights

·        Work with executive, functional, and technical stakeholders regarding data-related technical design, development, and architecture initiatives

·        Create data tools for analytics and data scientist team members

Qualifications for Data Engineer

·        Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.

·        Experience building and optimizing ‘big data’ pipelines, architectures and data sets.

·        Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.

·        Strong analytic skills related to working with unstructured datasets.

·        Build processes supporting data transformation, data structures, metadata, dependency and workload management.

·        Ability to design and build data models which facilitate end user reporting and analysis

·        A successful history of manipulating, processing and extracting value from large disconnected datasets.

·        Working knowledge of message queuing, stream processing, and highly scalable ‘big data’ data stores.

·        Strong project management and organizational skills.

·        Experience supporting and working with cross-functional teams in a dynamic environment.

·        Willingness to travel.

We are looking for a candidate with experience using the following software/tools:

·        Experience with big data tools: Hadoop, Spark, Kafka, etc.

·        Experience with relational SQL and NoSQL databases

·        Experience with data pipeline and workflow management tools

·        Experience with object-oriented/object function scripting languages: Python, Java, Scala, etc.

We’re hiring a manager of digital analytics role to lead our Victoria’s Secret digital platform analytic team. This team services our digital commerce platform, which is utilized by Victoria’s Secret and PINK. We’re looking for a high performer with a digital analytics background, a strong passion for evangelizing analytics and experimentation, and a strong desire to build new capabilities. If you are interested or know someone please reach out.

Sr. Specialist, Digital Testing Personalization

Develops and implements a data-driven personalization and A/B testing roadmap and customer-focused journey utilizing existing personalization testing platforms. Works closely with analytics, site marketing, design, and IT teams to lead testing and personalization strategies and tactics. Analyzes site trends and raw data to develop split testing plans that improve the users’ journey and increase revenue. Analyzes user journey and recommends/ implements tactical changes. Manages multiple hands-on projects across various departments.

1.Develops and executes website personalization testing road map, use cases, and strategy.
2.Works closely with analytics, site marketing, design, product, IT and customer loyalty teams.
3.Creates algorithm-based recommendations that drive users toward desired purchases.
4.Creates technical audience segments in order to effectively personalize and market products to customers.
5.Develops, implements, and analyzes test messaging to site audiences, then analyzes user reactions for further refinement and implementation.
6.Partners with third-party external firm to obtain testing data for analysis.
7.Analyzes raw site data, develops insights, and packages and presents findings to leadership.
8.Researches and shares latest industry testing and personalization trends.
Qualifications
1.Bachelor’s degree required.
2.Minimum 3-5 years in a retail environment developing A/B or multivariate testing and website personalization strategies required.
3.Passionate about creating data-driven, customer-focused messaging, and customer experience strategies that will drive short- and long-term growth.
4.Experience in user experience, testing, and website personalization required.
5.Experience with Reflektion personalization platform preferred.
6.Strong in data analytics with ability to develop insights from that data.
7.Strong presentation, delivery, and ability to influence an executive audience required.
8.Self-starter with strong interpersonal communication skills who can work closely with internal and external partners to design the best solutions for our customers.
9.Detail-oriented with strong project management skills required.
10.Working knowledge of common retail marketing channels (email, social, paid, web, etc.) required.
11.Experience managing external agencies preferred.
12.Basic knowledge of eCommerce project lifecycles preferred.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

The Senior Digital Analyst will play a key role in supporting the online business and will work closely with the Direct and Corporate Marketing teams to perform analysis and provide recommendations to optimize and improve the performance of the shopjustice.com website.

Primary Responsibilities
Serve as analyst and site analytics expert for Shopjustice.com
Design, develop and maintain dashboards, reporting frameworks and analysis with a focus on key performance indicators, continuous site improvement and digital A/B testing
Monitor all online activity for traffic, conversion, clickstream and other key performance indicators
Develop and execute all daily, weekly, monthly and ad-hoc reporting
Conduct, prepare and present analysis and recommendations to improve site performance, customer experience and conversion
Maintain functional expertise in analytical tools and techniques
Provide training and serve as tool resource for company users

Minimum Job Qualifications
Bachelor’s degree in Business, Economics, Mathematics, Data Analytics, Finance
3+ years demonstrated experience with online web analytics tools. Experience with Omniture Site Catalyst, Microstrategy or APT a plus
Strong analytical skills coupled with the ability to form hypotheses and draw meaningful insights from data sources
Excellent written, oral communication and presentation skills.Must be able to clearly articulate and present findings and recommendations to team members and management
Collaborative work style
Ability to manage multiple priorities and meet deadlines

Position Title: Head of Digital Marketing (Sr. Manager / Director)

Reports To: Managing Director, Marketing & Communications

Appointment Type: Full time

Schedule & Hours: Vary as necessary

The Corporation

JobsOhio is a private nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts.  It’s purpose is to attract companies to Ohio that create jobs for Ohioans as well as in demand talent looking to fulfill their American Dream.

Summary of Position

We are looking for a qualified Digital Marketing leader to join our team.  The ideal candidate is responsible for leading and supporting the delivery of sophisticated digital marketing solutions and programs.  The role serves as a marketing planner, developing and communicating strategies, as well as a hands-on individual contributor overseeing day-to-day digital marketing properties and activities.

This role requires broad digital marketing experience including search marketing (PPC and SEO), video and display advertising (programmatic ad buying), website and campaign optimization (CRO), multi-channel strategy, content strategy, account-based marketing (ABM) tactics, lead generation strategy and data analysis. Detail orientation, analytical aptitude, a can-do attitude and flexibility will be key to your success.

Responsibilities and Duties

• Oversee the JobsOhio.com website and the launch of other potential websites as they come online
• Leads and contributes to strategic planning and hands-on implementation of marketing, sales and account-based marketing (ABM) campaigns
• Works with the Business Development team to create sales outreach strategies, programs and messaging
• Understands and can apply Account-based and Demand Generation Marketing strategies
• Establish and track key metrics (KPIs) on the website (time on page, bounce rate, click throughs), as well as, metrics to report into the business (form submissions and marketing-sourced projects)
• In partnership with team members, develop and manage digital marketing campaigns including paid search and SEO.
• Manage day-to-day communications with agencies and marketing partners ensuring all parties are strategically aligned, on-budget, on-schedule and reporting against KPIs for the business.
• Continuously optimizes website and campaigns using A/B testing or multi-variate testing strategies
• Continuously improve the usability, design, content and conversion on the website
• Plan, budget, track and report on all digital marketing campaigns
• Work closely with the IT team and technical consultants to maintain the integrity of marketing-sourced leads that enter the CRM.
• Establish methods to clearly tie leads to marketing activities.
• Be a resource to other teams and continuously educate on digital marketing solutions within the company.
• Stay current on new technologies and keep the company as a market leader in the digital marketing space.

Education and Experience

• 7-10 years work experience in a variety of digital marketing activities including website, SEO/SEM, email marketing, Account Based Marketing (ABM), etc.
• 3-5 years in B2B marketing in support of digital marketing efforts
• Direct experience with building and executing top notch 1:1 ABM programs and tools that increase close rates, in complete alignment with business development
• Strong understanding of lead generation and a track record of owning campaigns, projects, and driving success
• Vast experience managing marketing budgets, allocating & optimizing spend across tactics
• Past experience in using Salesforce and/or other CRM or marketing tools such as Marketo, Pardot, Eloqua, Responsys, Google Analytics, Google Tag Manager, Omniture, etc.
• Technical knowledge of HTML, CSS and web publishing
• Strong interpersonal skills
• Ability to manage multiple projects and meet tight deadlines
• Excellent time-management and organizational skills
• Agency management experience
• Bachelor’s degree in marketing or related field

Other Requirements

• Excellent written English and verbal communication skills
• Proficiency with Microsoft Office, especially PowerPoint and Excel
• Manage challenging situations and communicate with internal stakeholders
• Strong attention to detail
• Capable of independent and strategic thinking
• Engaged, flexible, motivated and success driven

JobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.