Position Summary

This senior analyst role within our Marketing Performance & Analytics team will manage analytical projects with self sufficiency and minimal guidance from senior team members, relying on their knowledge of our business and data to create analyses that give insight and direction to the business.  This role requires top level, polished communication to not only deliver data, but answer the business problem and give the data/analysis context.

Responsibilities

• Work independently to deliver results and presentations to stakeholders
• Produce easy-to-understand, error-free, timely deliverables including web analytics, marketing performance, cross channel, web behavior and conversion rate optimization
• Create dashboards and reports for key business indicators
• Participate in developing analytically sound solutions
• Responsible for leveraging trends, methodologies and best practices within analytics
• Leverage multiple forms of data to analyze the efficacy of marketing initiatives and create prioritized, actionable recommendations
• Build strong relationships across multiple disciplines and teams (Finance, Marketing, Platform, Merchandising, etc.)
• Questions the norms and elevate the value of processes behind their work
• Oversees quality of deliverables and work with team to define common, consistent approaches and methodologies

Technical Skills

• Experience with Web analytics tools – Adobe Analytics, Google Analytics
• Experience with Microsoft Excel, PowerPoint, SQL and python (preferred)
• Experience with Data Visualization solutions (Tableau)

Qualifications/Skills

• Detail-oriented, with demonstrated ability to manage multiple projects simultaneously
• Self-motivated with ability to complete projects from request to presentation
• Ability to make strategic recommendations based on analysis results to a non-analytics audience
• Strong written and verbal communication skills to disseminate complex analysis into actionable insights
• Ability to effectively prioritize, multi task and work under tight timelines
• Bachelor’s Degree required, preferably in a quantitative field

Experience

• Demonstrated intellectual curiosity and a passion for digital analytics and working with data
• Experience with retail, digital analytics, digital marketing, data mining and relational database concepts
• 3 – 5 years in advanced analytical role, preferably in a professional services or analytics environment
• Experience working on a large, matrixed, digital team (preferred)
• Excellent problem-solving skills
• Excellent quantitative and analytical skills
• Excellent data story telling and presentation skills
• Familiarity with test design and execution

May perform other duties as assigned

Following a recent rebrand, we have the goal of connecting with new audiences using multiple on-and-offline tactics to contact customers in intentional and efficient ways. Ultimately, you will help us ensure that we spend our marketing budget efficiently and that we target our audience effectively through successful campaigns.

Responsible for using a variety of data sources to help Marketing drive data-based decisions; partnering with multiple cross-functional teams to understand company initiatives and execute campaigns; creating and maintaining insightful reporting that drives decision-making; owning the segmentation and creation of customer lists for direct mail and email campaigns using SQL; forecasting sales driven by marketing tactics.

We’re IGS Energy – a team of people that believes we’re both capable and obligated to promote sustainability and energy independence. Sustainable energy can be simpler, and that’s exactly what we bring to homes and businesses across the U.S. We’re innovating smart technology that lets us all source clean energy, manage our carbon footprints and even protect our homes’ utility lines and appliances. Start your IGS Energy career today!

Ideal Candidate

As the ideal candidate for this Marketing Optimization Analyst position, you will be instrumental in ideating, executing and analyzing marketing campaigns. You can wear multiple hats: on a Monday, you might spend most of your time ‘heads down’ doing data analytics using SQL and VBA to understand the answer to an important question; on a Wednesday, you might be presenting your findings to company leadership, and on a Friday, you might find yourself teaching best practices or meeting with business partners. You enjoy the challenge and excitement of working on multiple projects at the same. You have a strong attention to detail, and you are very organized! There is so much opportunity to make this role your own and to have a great deal of project ownership and influence in marketing at IGS.

Primary Responsibilities

1. Develop and maintain strong internal and external relationships and work closely with cross functional teams – including Marketing, Sales, Finance and IT – to identify opportunities for customer acquisition and cross-sell
2. Use data to tell stories and present findings to leadership in compelling ways to help drive marketing and sales decisions. Identify and suggest optimization opportunities and recommendations to appropriate executional teams
3. Report on sales and marketing KPIs like sales/conversions, leads, response rates, website traffic and CPA/COA. Ensure timely delivery of reporting and insights, and build user-friendly answers to basic marketing questions (e.g., executive dashboards)
4. Use IGS databases and third-party data sources to segment data, creating direct mail and email lists that accomplish campaign goals of efficient customer acquisition; ensure that campaign tracking is properly in place; create reporting that clearly communicates campaign success and provide post-campaign summaries and key takeaways
5. Partner with Marketing, Sales and Finance to assist in creating the annual sales budget and provide recommendations for monthly sales forecasts
6. Use internal and external data, including demographic data, to segment populations of potential customers into similar groups to allow for a targeted contact strategy. Drive profitable customer behavior through segmentation and lifecycle initiatives
7. Analyze sales funnels and customer intent; measure ROI of online and offline advertising campaigns. Conduct competitive research and analyze benchmarking data.
8. Work with Marketing to teach best practices on data analysis, testing and targeting, industry tools and trends, measuring campaign results using statistical significance, and other marketing best practices

Required Skills

1. 3+ years of work experience as a Marketing Optimization Analyst or in a similar role
2. Strong business acumen, critical thinking and analytical abilities
3. In-depth understanding of marketing campaign tactics including Direct Mail, Email Marketing, PPC/SEM and SEO
4. Knowledge of SQL and of Microsoft Excel (advanced formulas/pivot tables) and VBA; knowledge of data warehousing and data mining
5. Excellent written and verbal communication skills, including the ability to clearly convey complex ideas to leadership and to communicate with both technical and nontechnical audiences
6. Strong project management skills; can drive multiple initiatives involving multiple stakeholders at once; excellent organization skills
7. Familiarity with PowerBI or similar data visualization tools
8. Microsoft Office (Word, Power Point)
9. BA/BS in Analytics, Marketing, Business, Communication or relevant field
10. Experience in an energy-related field is not a requirement, but it’s a nice-to-have!

The Digital Marketing Analyst will be responsible for reporting and analysis to support our growing Direct to Consumer business. This individual will have strong analytical skills who can apply those skills to strategically deliver actionable business insights to grow our online businesses.

This role is highly collaborative across analytics, performance marketing, CRM, eCommerce, IT and digital experience teams. This role will help contribute to and refine workflows while partnering with valued internal and external resources in order to get things done efficiently. You will understand the key decisions that need to be made and will provide data and the insights to make the best possible decisions at every level by working with stakeholders across the business.

Key Responsibilities:

• Create and maintain an index of reports that are used by our internal and external marketing partners to make data driven decisions
• Interpret data, analyze results using statistical techniques
• Identify, analyze, and interpret insights, trends and patterns in complex data sets
• Leverage multiple technologies and platforms to produce actionable insights related to customer behavior, mobile app performance, and our DTC business. (Adobe Analytics, Google Analytics, Hotjar, Tableau)
• Ensure web and mobile tagging is up to date and functioning as expected using automated tag validation tools (Adobe Analytics & ObservePoint)
• Support the digital experience team with data driven insights to support change
• Gather and analyze data to measure user behavior and marketing campaign performance across all SMG owned properties
• Build and maintain daily, weekly, and monthly performance presentations sharing the results of our marketing and direct to consumer (DTC) performance.
• Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data
• Assist with the implementation of analytics platforms (Adobe, Google Analytics) on new digital properties
• Work alongside agency partners to help analyze media performance

The perfect person will have: 

• Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, MIS, Business or a related field.
• Experience: Experience with Web Analytics and eCommerce/Direct To Consumer business, including 3-5 years analyzing data for an eCommerce leader, national manufacturer or CPG brand
• Experience with subscription business models a plus
• Experience building reports for cross functional teams
• Experience with all steps in the analytic process including problem definition, hypothesis development, results analysis, summarizing and presenting analytics in an executive-ready format
• Excellent analytical, written and oral communication skills
• Experience presenting reports and insights to internal stakeholders
• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator; curious

What we do for you (just to list a few cool ones):

• Offer extremely competitive benefits including: Health, Dental and Vision coverage.
• Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.
• Nutrition reimbursement program (up to $200 per associate and per spouse)
• Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
• First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).
• Our commitment to diversity and inclusion includes employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.
• 12 SMG paid holiday days and generous vacation policy.