Google Business Profile (GBP)? What happened to Google My Business (GMB)? The former replaced the latter! At this month’s event, Katie Bradley split the difference between a primer and a deep dive on the subject and armed attendees with what they needed to know to claim, manage, and drive results using the free* GBP platform. In a nutshell, the session went through:

• The key differences between GBP and GMB (with a conclusion that the change is generally for the better)
• How to claim and verify a (Google) business profile
• The various ways to optimize a profile: proper categorization, a solid description, good (geo-tagged) photos, and adding products (if relevant)
• How to add Google posts (and what makes for good ones)
• The importance of soliciting customer reviews, and how to get as much mileage and impact as possible from good ones
• How to track and measure the impact of the profile over time
• And more…!

The slides from the event are here, and some pictures from the evening are below!

* “Free” in that there is no monetary cost for claiming a business and then working with the listing. But, TANSTAAFL, amiright? Putting Katie’s many tips to use does take some time, but it can often be an investment with a seriously positive ROI!