Our first event of 2025 was a book release party for CBUSDAW’s very own Tim Wilson!

If you’ve ever been to a CBUSDAW event before (or listened to his podcast the Analytics Power Hour) you’ll know that Tim has a lot of things to say about analytics. Smart things, funny things, cranky things, etc. To our benefit, he’s organized many of these thoughts together into a book (with co-author Dr. Joe Sutherland) called “Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use“.

This is an excellent book that may be targeted towards “business leaders” with its title, but can also be incredibly useful for analysts themselves in terms of how to think about doing analytics in a productive way. There’s a lot of books out there covering tools, methods, and technology — but Tim and Joe’s book stands out in being about actually using analytics within an organization to further business goals. (NB: this is Jason writing this recap, and not Tim awkwardly hyping his own book in the third person. Also Tim I promise I will get around to writing that Amazon review at some point.)

But this wasn’t just a book signing with free beer, Tim did also give a talk about some of the topics he covered in the book! We had a great crowd, with friends and colleagues of Tim’s coming in from as far as Chicago, Nashville, and Boston.

We also had Jim Gianoglio jump in behind the camera (Tim’s normal job) and get some great action shots: