After having several presentations on GA4 migration, the haters finally got a night of their own.

Except Jason Packer, our presenter of these GA alternatives (and author of this post), actually thinks GA4 is pretty good. Jason encouraged everyone to primarily not see GA4 as the default choice, but one possible choice in a world of many different options.

And boy are there a lot of options. We took a list of 120+ and narrowed it down to about 15 products based upon existing installation base and talked about some of these products strengths and weaknesses. Then we talked about how to frame up some questions that can help us pick a few different options to evaluate.

Then we did a live consultation with a couple of volunteers to try and narrow down what options could make sense for their particular needs.

Find info on Jason’s book on Google Analytics Alternatives here.