Event Registration

Event Date & Time

  • June 2020 CBUSWAW
     June 10, 2020
     7:00 pm - 8:30 pm
We're sorry, but all tickets sales have ended because the event is expired.

Event Details

Registrations to date: 106

 An Introduction to the New Google Analytics: Google App+Web

Still here, still virtual!

The meeting link is: https://searchdiscovery.zoom.us/j/92276539740?pwd=MnlNTFllMUxZZUZUVHl4OUQyMjU4UT09

There’s also still time to donate to our fundraiser for the Mid-Ohio Food Collective, we still have matching funds available — don’t let our sponsors’ generosity go un-taken-advantage-of!
https://give.midohiofoodbank.org/CWAW

Did you know that there is a new Google Analytics on the near horizon (the event horizon, perhaps)? Google App+Web embraces an “event-based model” in its underlying constructs — recognizing that digital analysts now must now gather and interpret data across devices to fully understand the customer’s journey. To do this effectively, the user must become the unit of data measurement, rather than individual pageviews, screenviews and events on a single device (virtual pageviews, anyone? Non-interaction events?). Mai Alowaish will (virtually) walk us through an overview of Google App+Web: what it is, why it matters, and tips for developing an effective tracking strategy that takes full advantage of the platform. It will be an event to remember!

About Our Speaker

Mai Alowaish is a Lead Analytics Consultant at InfoTrust, specializing in implementing complex analytics configurations for websites and mobile apps. Mai has over a decade of experience in working with Digital Analytics and eCommerce applications, and has done several cross-device analytics implementations for international retailers and service companies. She is based in Cleveland and holds a Master’s Degree from Northwestern University in Information Systems with an emphasis on Internet and Database Systems.

 

All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors:

Sponsor: Clarivoy

 

Event Location

Zoom Meeting

Zoom meeting link will be provided by email the Monday before the event.

Zoom Guidelines:

  • Please use the desktop app and turn on your camera (if you have one and are comfortable with that).
  • During the talk and Q+A period, please place yourself on mute.
  • If you have a question please place it in chat.
  • After the Q+A period you will receive an invitation to join a small “breakout room” to talk with a random small group of attendees. The speakers will remain in the main room.
    • Accepting the breakout room invite is optional, but if you do accept you’ll be placed in the sub-room for approximately 10 minutes until the room expires or you leave.
    • You may leave the breakout room at any time to return to the main room or simply leave the event. Other attendees in the breakout room should understand this is not a judgement of their conversational skills.
    • We will do up to 2 rounds of this networking, after which everyone will return to the main room.