Event Details
Registrations to date: 34
User Tracking Technology and the Browser
There may be hundreds of different analytics platforms out there, but there’s only a handful of ways that these tools identify visitors who don’t identify themselves. There are only four basic method that analytics tools use to track anonymous visitors are:
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- Cookies
- IP address and User-Agent (IP+UA)
- Browser Fingerprinting
- HTTP referrer
But just one of these methods — cookies — is based upon a technology being used as designed!
When and why are methods other than cookies used?
Are there security concerns with some of these methods?
If I use something other than cookies does it affect how I ask for consent?
After Jason Packer discusses the basics of these methods, Piotr Słonina from Piwik PRO will talk about the different ways these can be used in Piwik PRO and how these choices tie into consent and server-side setups.
NOTE: while we will be discussing this technology in the context of Piwik PRO, the talk overall will be platform agnostic. If you want to learn more about Piwik PRO in detail, please register for our Piwik PRO seminar happening the following day!
About Our Speakers
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Jason Packer
In addition to being one of the organizers of CBUSDAW, Jason runs Quantable Analytics, a small data and analytics agency based in Columbus. Jason also wrote “Google Analytics Alternatives“, a detailed and comprehensive guide to the web analytics product space after the sunset of Universal Analytics. |
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Piotr Słonina
Piotr is Head of Customer Experience at Piwik PRO. He has over a decade of digital marketing experience in both client and agency-side environments. |
