Event Details

Registrations to date: 56

In a cbusdaw first, we’re offering a free seminar the morning after our regular meetup (our speakers for our regular event are traveling in from out-of-town, and they can only cover so much ground in our standard format; we asked if they would stick around overnight and do a deeper dive the next morning, and they agreed to it!).

This seminar will take place on June 9, 2022, 9am-12pm. Same place (the Rev1 main meeting space), same speakers, more details on a hot topic. Attendance the previous evening’s meetup is not required to attend this deeper dive seminar.

Registration is requested, but please don’t register unless you’re pretty sure you can make it. There will be bagels and coffee if everyone is well-behaved.

How GA4 Can Help You Navigate a Cookie-Restricted World (3-hour seminar)

Google Analytics 4 was designed to help marketers understand user behavior in a world of restricted and blocked cookies.

This workshop will cover three topics that every Analyst should know about Google Analytics 4:

1. 1. What problems was Google Analytics 4 designed to solve with prior versions of Google Analytics?
   2. Implementation tips and tricks to make sure your data is collected and appearing properly in reports.
   3. How does Google Analytics 4 fit into the larger Google stack of products, and how will the role of an Analytics tool evolve in the coming years?
      

About Our Speakers

Ken Williams Ken is a leading expert on collecting data from Internet connected devices, and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications.  Ken specializes in Google products, and is currently the Google Business Lead at Search Discovery.  He also manages a blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken’s work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Cory Watson Cory is an amateur mixologist and professional full-stack developer turned analytics engineer from rural north Georgia. He loves developing standards for analytics implementations (especially GA4) and has had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.