Have you heard of The Ohio State University? Of course you have! But which marketing investments move the needle on brand recognition? How does Ohio State recognize (and quantify) that movement?

So many digital analysts focus on sales, leads, conversions…but why not brand health?

It’s another Web Analytics Tuesday at Rev1!

Join Ohio State’s Brian Aubert, Senior AVP of Strategic Capabilities in University Marketing, as he describes his personal journey from driving direct response to embracing brand health measurement. See what he’s learned along the way and how you can start developing measurement frameworks (and a little digital analytics elbow grease) to understand the brand impact of your marketing efforts.