Event Details
Registrations to date: 36
Customer Research As a Differentiator
Analyzing the behavior of our customers and prospects is critical, as is analyzing the impact of our marketing investments! But, how do we know that we’re focusing on the right customers—the ones we are best equipped to deliver value to—in the first place? It is frighteningly easy to develop tunnel vision and forget about the individuals behind the data: who they are, what they want, and which ones are the best fit for our business. It’s all too easy to end up with powerful analytics supporting a UX designed for the wrong person.
This month’s meetup will dig into the risks of ignoring this reality (and opportunities when embracing it!). Join us to learn more about:
- What matters to customers today and how to get that information from your business
- How to build competitive advantage by focusing on your best-fit customers
- How you can start to do this in your work
If you don’t depart the event with new and useful thoughts bouncing around in your head, well, then we’ll just have to admit that you’re the wrong person for the meetup! (But you won’t. It’s going to be a fascinating presentation!)
About Our Speaker
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Sarah Ahern is a Partner at PATH, a research and growth strategy firm. She is a four-time entrepreneur who has helped companies build human-focused experiences both nationally and in central Ohio, including Tesla, SpaceX, Clif Bar, SafeAuto, LinkedIn, Ditch Witch and more. Her unique approach to research and strategy is based on a decade-long career launching successful programs and products into both B2C and B2B markets, combined with an MA in Health Education and experience as a Therapeutic Chef. |
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