Event Details

Registrations to date: 52

Analytics in Context: Designing and Delivering an Effective Project

Data availability and improved tools enable analytics teams to measure and interrogate almost anything, but the work is only useful if it is actually used by business decision makers. Designing a project appropriate for the context of use allows analytics work to become analytics impact.

In this presentation, Jen will walk through the strategies and tactics she employs when planning analytics projects to ensure that the result of her efforts will actually lead to business decisions, actions, and impact.

About Our Speaker

Jen Heider started her career as a data science consultant at IBM, building analytics skills on projects across multiple industries. She went on to apply her passion for data as a data scientist in retail and now as an analyst in banking. Jen graduated as the pilot student for the OSU BS Industrial and Systems Engineering Data and Analytics track, and is now pursuing her MS ISE Data & Analytics at OSU while working full time. Jen has been part of the Women in Analytics Conference core team since 2018, and is currently serving as the Logistics Coordinator. In her free time, Jen loves reading, running, and outdoor activities of all kinds.

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