Event Details
Registrations to date: 35
A Little Primer on BigQuery: Google Analytics 4 Meets SQL
Unlock the advanced features of Google Analytics 4 (GA4) and BigQuery in this interactive session. With hands-on SQL demonstrations, attendees will gain insights into enabling BigQuery and learn the tangible benefits of combining GA4 with BigQuery, transcending the limitations of traditional UI.
About Our Speaker
Scott Zakrajsek is the VP of Data Intelligence at Power Digital, responsible for marketing science, client analytics, and data ops.
Before this role, he founded Sproutward, a digital marketing company known for its proprietary e-commerce analytics platform, Polaric, later acquired by Power Digital in 2022. Scott has over 15 years of experience in digital marketing and analytics including leadership roles at Staples, adidas, Victoria’s Secret, and Walmart managing analytics and ecommerce teams. He studied at The Ohio State University and currently resides in Dublin, OH with his wife and 2 young boys. |
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