Event Details

Registrations to date: 89

Becoming Indispensable

Jim Sterne, Chairman, DAA

The epoch of Market Research gave way to the era of Marketing Mix Modeling. That, in turn, was overtaken by the age of clickthroughs and pageviews. Today, customer data is generated on an unfathomable scale. Jim defines and unmasks big data and outlines what it takes to become a great marketing analyst. By understanding the data, the tools, the problem to be solved, the art of analysis and the art of communication, you learn how to be (or find) a great analyst and become indispensable to your organization.

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