Event Details
Registrations to date: 53
Landing Page A/B Testing in a Post-Google Optimize World
There was a time when getting started with A/B testing on your website meant setting up a free account with Google Optimize or Optimizely, dropping a line of JavaScript on the site, and firing up a WYSIWYG editor to start designing tests. It turned out that there was more to it than that—just running button color and copy tests willy-nilly wasn’t particularly effective over the long term. But, at least getting the mechanics in place could be pretty straightforward. We’re not living in that world any more! So, how can organizations of any size get started with A/B testing their sites in 2025? That’s what we’ll be discussing!
About Our Speaker
 |
Melanie Bowles has been in the digital space for well over a decade working on both the agency side and client side. She has been involved with the development of digital and optimization strategies for both SMBs and fortune 500 companies across industries. Specializing in digital transformation, Melanie has been a catalyst for helping businesses increase traffic, improve customer experience and increase conversions and revenue. Melanie is currently the Head of Industry at InfoTrust where she partners with multi-functional teams to define analytics strategy, analyze data and evaluate the business impact of digital experiences. |
