Event Details

Registrations to date: 65

Doing KPIs Right: a KEY to Analytics (and AI!) Impact!

On the one hand, KPIs are such a Business 101 concept that it may seem a little silly to dedicate an entire session to the topic. On the other hand, KPIs get handled so poorly so often that a case could be made that this meetup could just be one of the most impactful sessions of the entire year!

We’re starting off the year at a new location: COhatch Upper Arlington but with a familiar speaker, Tim Wilson! We’ll be back at Rev1 in February, when the speaker will presumably not be Tim.

Tim will make the case that effectively measuring performance of projects, campaigns, and initiatives (and even meetups!) should be a foundation for any data analytics program. Topics covered will include: the “two magic questions” of performance measurement, how to help business partners distinguish between outcomes and outputs, and effective tactics for collaboratively establishing KPI targets.

He will also stick his neck out by demonstrating some of these techniques in real-time by measuring whether his talk lives up to the promise of this description!

About Our Speaker(s)

Tim Wilson is the Head of Solutions at facts & feelings, a business consultancy that helps organizations to put their data to productive use. He has been an analytics practitioner since 2001, working in a variety of roles, from managing the BI team at a high tech B2B company, to leading the analytics teams at several marketing agencies, to consulting directly with companies—many of them in the Fortune Global 500—to help them improve the impact of their investments in data and analytics. He has worked with organizations that span a broad range of industries, including: financial services, consumer packaged goods, retail, philanthropic foundations, pharma, and healthcare. And, on top of all that, he has been co-organizing Columbus Data & Analytics Wednesday for long enough that it could now vote!