Event Details
Registrations to date: 32
Is it Hot in Here? Using Heatmapping + Session Recording to Optimize Your Website
Conversion Optimization is a hot topic. But oftentimes optimization hypotheses are based on personal opinions or what someone from the C-suite thinks will improve performance. Using a variety of audience and performance insights to fuel your optimization roadmap is the most important way to ensure you’re optimizing things that will actually be impactful. Heatmapping and Session Recording are two important engagement analysis tools that can be pivotal in understand where the friction points are on your site, and uncovering areas of opportunity for optimization and testing. In this session we will dig in to how Heatmapping and Session Recording fit in to the larger optimization research framework, and discuss actionable best practices in how to use these tools to start optimizing your website today.
About Our Speaker
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A curious and creative thinker, Lindsay Peck isn’t afraid to challenge the expected to earn results. With deep expertise in optimizing performance throughout the funnel, Lindsay has a knack for mining data and finding outside-of-the-box solutions to build the best user experiences possible. Lindsay spent more than a decade client-side, leading brand strategy and marketing at American Greetings. Prior to that role, her years as a journalist taught Lindsay to ask questions and listen to learn, which helps her connect more deeply with those around her. Today, she leads the conversion optimization practice at Adept a Smith Company. In her role, she guides major companies including Fifth Third Bank, Covetrus, Chevron and others.
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Our 2023 sponsors:
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