Event Details
Registrations to date: 32
Generative AI is Coming to Search Results: Why That’s Good News for SEO Pros
The SEO industry was turned on its head when Google shared a glimpse into the future of their search results– with AI taking up significant real estate in the new search engine result pages. The initial knee-jerk reactions in the SEO community have been to either ignore it entirely, or start looking for a new profession.
Join Lincoln Rinehart, Senior Director of SEO at Adept Marketing, as he shares a more thoughtful take on why the future of search results– including AI-generated SERPs– will actually be a good thing for the SEO community. We’ll explore territory previously unknown to the SEO industry, and consider the short- and long-term impacts on SEO strategy. AI is still very young, but this discussion will leave you with some confident talking points on how to continue optimizing for web traffic via AI search.
About Our Speaker
Lincoln could be referred to as your friendly neighborhood SEO. He aims to bridge the divide between SEO and all other marketing efforts through meaningful stories– stories rooted in bottom-line impact and true marketing integration. At Adept, Lincoln leads the SEO team with the same knack for combining creativity and strategy. Daniel Burnham famously said, “Make no little plans; they have no magic to stir men’s blood.” It inspires Lincoln to be bold, think big, and lead fearlessly. This is the perfect approach for running a team that thinks differently about SEO. Lincoln and his team of experts champion SEO strategies that integrate seamlessly with all channels to drive results across enterprise brands. After big wins, Lincoln is the first to recommend the best Columbus watering holes to celebrate over a glass of bourbon.
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