Event Details

Registrations to date: 45

Being Intentional: Privacy by Design and Data Minimization

Often in analytics and data science we have a ‘big table’ mental picture of customer data where we are continuously trying to append and link new bits of data back to each customer. It turns out that, for many of the statistics needed for tasks like AB Testing, if we are intentional about how the data is collected, then often there is no need to link all of this information back to a central visitor or customer ID.

With an overabundance of reasons for organizations to rethink what data they collect and how—privacy regulations, consumer preferences, a shifting technology landscape—this talk will shift the way attendees think about that challenge and will arm them with the ability to consider the trade-offs and make informed decisions on when different approaches are most appropriate.

About Our Speaker

Matt Gershoff is co-founder of Conductrics, a software company that offers integrated AB Testing, multi-armed Bandit, and customer research/survey software. While having been exposed to various ‘advanced’ approaches during MSc. degrees in both Resource Economics and Artificial Intelligence, Matt’s bias is to try to squeeze as much value out of the simplest approach possible and to always be intentional about the marginal cost of complexity. “Just as the ability to devise simple but evocative models is the signature of the great scientist so over elaboration and overparameterization is often the mark of mediocrity.” – George Box ’76 Science and Statistics.

Thanks to our 2024 sponsors: