Event Details

Registrations to date: 62

From Chaos to Custom GPT: Addressing Marketing Mayhem with AI

Join us for a behind-the-scenes look at how Bryan Huber created a custom GPT to help the franchisees he works with tackle real-world marketing challenges—from SEO and local recruiting to social media, sales strategies and referrals.

He’ll share how he trained the AI on brand-specific data, designed prompts that work, got the privacy lead to sign off on it and was able to get non-technical users to actually adopt it and become raving fans. You’ll see what worked, what didn’t, how they measure success and what it’s like to wrangle a practical AI use case with spotty guidance.

About Our Speakers

Bryan Huber spends his days convincing AI to behave, franchisees to understand marketing, and his coworkers that he is not the “IT guy.” As Head of Digital Marketing and Analytics at Comfort Keepers, he wrangles data, chatbots, and marketing chaos into something resembling order. When he’s not building digital solutions, he’s probably at a hockey game, getting ready for the next month’s CBUS DAW, or explaining SEO/AEO/AIO/GEO at family gatherings (they still don’t get it and he’s not sure he does either.)