The Marketing Performance Specialist will be responsible for data collection, organization, and analytical storytelling of digital marketing campaigns. This role will be a highly influential part of the team—someone that is relied upon for actionable guidance and problem-solving. The Specialist will create, maintain, and interpret reports that empower the Digital Marketing team to make real-time, data-driven decisions that increase campaign effectiveness. The Specialist will also maintain tagging and will be expected to demonstrate a deep understanding of prospect-facing digital channels, most notably SEO/SEM, display, and social media, and relevant regulatory guidelines (CCPA, GDPR, etc.).

Tasks and Responsibilities

• Data Collection/Organization
  • Manage and create new processes for data collection to further drill down into performance insights within the regulatory boundaries, such as GDPR, CCPA, etc.
  • Manage tagging efforts across domains and oversee agency tagging to maintain regulatory compliance and website performance
  • Responsible for identifying new data parameters to collect/track and ensuring data integrity and accuracy of all reports and dashboards
• Analytical Storytelling
  • Develop interactive dashboards that showcase the effectiveness of marketing campaigns by establishing and analyzing key performance indicators
  • Keep key business stakeholders up to date on current campaigns, not only in relation to performance insights but making suggestions to increase marketing effectiveness, when necessary
  • Leverage multiple datasets to create detailed reports and leverage visualizations to best convey insights
  • Create ad-hoc reports to support stakeholder initiatives and inquiries