The Digital Reporting & Insights Manager will work closely with business marketing and web experience teams to understand business requirements, analyze digital activities across multiple channels, and make data-informed optimization recommendations to improve performance results. This position will define the analytics approach and measurement standards. This Digital Reporting & Insights Manager will be responsible for the design, development and maintenance of performance measurement dashboards and related analyses to assess the effectiveness of digital initiatives and identify areas for optimization (actionable insights). This individual will analyze online user behavior, campaign performance and customer satisfaction.  Working closely with the technology teams to integrate multiple data sources and ensure continuous improvement of the data analysis tools and processes. The individual will be part of the COE Digital team that will work collaboratively with other teams to effectively support data driven decisions on the website.