We have an exciting year planned for Columbus WAWs. If you miss the first one, you’ll never be able to say you made it to every one!

When: Wednesday, January 21, 2015 at 6:30 PM
Where: The Ohio State Bar Association, 1700 Lake Shore Drive, Columbus
Who:
Our speaker will be Greg Ng, the CMO of Brooks Bell, one of the premier optimization agencies in the country. By day, Greg is a marketing guy, but he’s also one of those guys who doesn’t ever sleep. One of his side projects ended rather abruptly last fall and made a bit of a national splash. You can check out a summary of that episode here.

Topic: “What Kind of Testing Culture Do You Have?”
When it comes to testing, choosing and implementing a platform might be the easiest part. To embrace testing completely requires much more. It requires a shift in culture. This is understandably difficult but know you are not alone. Every organization must undertake the same journey. Some take longer than others, but even the most quickly developed testing programs pass through five distinct stages. Knowing where your organization is in the process is essential for orienting goals—and creating a plan to keep advancing or getting a testing program off the ground.

All of our Columbus WAWs in 2015 are free of charge thanks to the generosity of our sponsors:

This event is in the past, so registration is no longer open.