Mobile app analytics has quickly become just as important as web analytics with app downloads reaching over 100 billion, and, by 2020, app stores and in-app advertising revenues are forecast to reach nearly $189 billion dollars. So, it’s important to not treat the measurement side of app planning and development as an afterthought.

At this month’s meetup, Mai Alowaish will provide a high-level overview of app analytics, tools, and platforms, as well as share her experiences formulating overall analytics strategy for mobile apps. She will show us how analytics data within a mobile app can (and should) go beyond just downloads and screen views and explain why, since visitors’ usage habits change by device, it’s important to see how your customers use your app specifically and not assume that the marketing and optimization strategies you apply to your website automatically apply directly to the app as well.

About Our Speaker

Mai Alowaish is an Analytics Consultant at Blast Analytics & Marketing, specializing in implementing complex analytics configurations for websites and mobile apps. Mai has over a decade of experience in working with Digital Analytics and eCommerce applications, and has done several cross-device analytics implementations for international retailers and service companies such as Hertz, VF Corporation, and Weight Watchers. She is based in Cleveland and holds a Master’s Degree from Northwestern University in Information Systems with an emphasis on Internet and Database Systems.

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