Event Details

Registrations to date: 48

Google Analytics 4. It was all theoretical until this warning showed up on all of our Universal Analytics accounts:

🚨 🚨 🚨

That’s right, the venerable Universal Analytics (a.k.a GA3) will turn into a pumpkin in not much more than a year. Now that there’s a date where GA3 actually stops working it’s really time to dig into GA4 and start thinking about how to transition. If you want year-over-year data, you better start digging fast.

Don’t worry though, here at cbusdaw we’ve got a plan! Or at least a plan on how to make a plan. We’re bringing in help, and giving you even more of a chance to pick their brains than we usually do.

In addition to our regular meetup the evening of Jun 8th we’re also offering a companion seminar the next morning. Please register separately for each event! This page is for the regular meetup, the seminar information is here.

Making the Move to GA4 (meetup)

Ken and Cory will share what they have learned helping numerous clients migrate from Universal Analytics to Google Analytics 4 at Search Discovery. This session will explore what is involved with the migration process, when you should start, and common pitfalls to avoid.

About Our Speakers

Ken Williams Ken is a leading expert on collecting data from Internet connected devices, and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications.  Ken specializes in Google products, and is currently the Google Business Lead at Search Discovery.  He also manages a blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken’s work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Cory Watson Cory is an amateur mixologist and professional full-stack developer turned analytics engineer from rural north Georgia. He loves developing standards for analytics implementations (especially GA4) and has had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.