When: TUESDAY, July 21st, 2015 at 6:30 PM
Where: Ohio State Bar Association, 1700 Lake Shore Drive, Columbus
Topic: Content Scoring –> Visitor Engagement
Buzz. Buzz. Buzz! At next week’s WAW, we’ll be discussing moving beyond the buzz to create next generation value from current generation web analytics data. In 30 minutes we will…
- Share an approach to creating intelligent, self-optimizing content scores
- How content scores are use to articulate visit quality
- How visit quality becomes a tool for unlocking visitor engagement
- How visitor engagement can be leveraged to solve for attribution, customer/visitor attrition, and more
Real world examples will bridge the functional concepts to the revenue producing (and, at times, optimizing) approaches pioneered over 10 years by SmarterHQ founders Dean Abbott and Angel Morales.
SmarterHQ is also a sponsor of this month’s event, along with our annual sponsors. These are the companies that have stepped up to ensure we have delectable eats, ambrosiatic beverages, and a couple of bottles of wine that have at least moderately attractive labels.
Registrations to date
(5-10 minute lag in updating):
In addition to our annual sponsors below, SmarterHQ is an individual event sponsor for our July event:
All of our Columbus WAWs in 2015 are free of charge thanks to the generosity of our sponsors:
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