About Annalect

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview:

Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client’s requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.

Position Overview:

As an Analyst on the Marketing Science team, you will be tasked with processing and modeling vast datasets into compelling and actionable insights. You will also build automated processes and front-end utilities to deliver these insights more effectively and more efficiently. You will work directly with other analysts and managers in Marketing Science, as well as client and agency teams, to communicate your findings and build strategies around them.

Key Responsibilities:

·       Translating data into clear, compelling, and actionable insights by leveraging

·       advanced analytics tactics conducted by central resources

·       Developing and executing attribution and measurement projects

·       Ensuring timely follow through on all scheduled and ad hoc deliverables

·       With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality

·       Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person

·       Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals

·       Evaluating data and research/analytics vendors for client needs or as they approach clients

Required Skills And Qualifications

·       Bachelor’s degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields. Masters preferred.

·       1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects

·       Basic understanding of RShiny or Dash (Python/R)

·       Basic understanding web application frameworks (CSS/HTML/JavaScript)

·       Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)

·       Understanding of marketing mix modeling/econometric analysis

·       Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics)

Perks of working at Annalect

·       Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance

·       Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.

·       As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” – we move fast, break things, and innovate.

Compensation Range: $ to $. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

About Annalect
Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.
Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview:
Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client’s requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models , and build presentations highlighting key results, recommendations, and takeaways.

Position Overview:
As a Manager on the Marketing Science team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will work directly with senior analysts and managers to implement the resulting strategies alongside a team of strategists and investors.

Key Responsibilities:
• Assists with team training and mentoring
• Performs ad-hoc quantitative analyses at the client’s request and manages client expectations.
• Performs statistical analysis
• Develops multi-source attribution models.
• Process and clean data (SQL, Excel, Python/R)
• Use and contribute to existing code base (Python, R).
• Hands on model building
• Work with Internal stakeholder to collect, process, and validate marketing data
• Presents actionable insights to clients and client agency teams
• Able to communicate technical concepts and conversation to lay person

Required Skills And Qualifications
• Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
• 3+ years of experience in a quantitative data driven field, media, or other relevant field
• Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
• Experience with delivering and operationalizing reporting solutions for clients
• Excellent communication skills are a must
• Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Experience with advanced data management programs (SQL, Access, etc.)
• Experience with other coding languages (Java, R, Python, etc.)
• Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
• Prior agency experience
• Basic understanding of databases and Data Modeling
• Passion for mentoring and coaching others
• Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad- serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics), social (e.g. Facebook Insights, Twitter Insights, Crimson Hexagon)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)

Perks of working at Annalect
• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” – we move fast, break things, and innovate.

Compensation Range: $ to $. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers’ businesses thrive today and into the new era of electrification.

In this position…

Ford Pro Tech –Data & Analytics (D&A) is a global team responsible for the strategy & delivery of 360 data services, modern business intelligence, and advanced analytics solutions powering Ford Pro. This enables Ford Pro to operate as an analytics-driven business in a highly competitive marketplace!

We are seeking an integrated marketing campaign analyst with a strong analytics background across various types of digital marketing channels, a demonstrated ability to lead measurement approaches and deliver a holistic picture of the effectiveness and efficiency of an integrated campaign.

This role will report to the Manager, Integrated Marketing Analytics Ford Pro. D&A works in a Product Management Delivery model working end-to-end with business partners, analytics managers, product owners, product designers, data scientists, business intelligence engineers, data engineers, and software developers to deliver analytics innovation.

Responsibilities

What you’ll do…

Strategic Thinking: Ability to influence the strategic direction of integrated marketing campaigns by leveraging historical data and insights to craft effective and efficient multi-channel strategies that deliver against revenue and profit targets.
Measurement & Testing: Lead measurement and testing discussions to design an approach that delivers a fully integrated view of performance across channels and achieves learning objectives that will be applied to future campaigns.
Analytics: Utilize analytical applications like R, Python, SQL to identify trends and relationships between different pieces of data, draw appropriate conclusions and translate analytical findings into marketing strategies
Modeling & Attribution: Ability to partner with internal product teams and external agencies to create analytic solutions that drive audience targeting, cross-channel attribution and media spend allocation.
Visualization & Story Telling: Monitor and report on marketing campaign performance, providing go-forward recommendations for improvement and influencing future campaigns with compelling visualization and storytelling skills.

Qualifications

You’ll have…

Bachelor’s Degree
10+ years of professional work experience in Marketing Data & Analytics
5+ years’ experience with CRM Analytics deliverables (profiling, retention, conversion, cross-sell)
5+ years’ experience in Digital Campaign Analytics (website, media optimization, creative optimization, A/B test design, engagement scoring)
5+ years’ experience building dashboards using data visualization tools such as Datorama, Tableau, Qlik Sense or Power BI
5+ years of proven ability to turn customer data into marketing action and know how to measure it
5+ years’ hands on SQL experience
4+ years’ experience working in a cross-functional, agile team environment.
4+ years executive presentation preparation and delivery
3+ years of leading and facilitating marketing measurement design frameworks for business and technical partners.

Even better, you may have…

Master’s Degree
Experience with Sales Force CDP, Marketing Cloud, Sales Cloud
Experience with Adobe Analytics or equivalent web analytics tools.
Experience with Performance Marketing environments (Safe Haven, Digital Media Platforms)
Experience with predictive model development such as Look-A-Like, Media Mix or Multi-Touch Attribution Models
Strong collaborative interpersonal skills
Ability to work under pressure, establish priorities and respond with urgency
Proactive, results-oriented problem-solver with great attention to details

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers’ businesses thrive today and into the new era of electrification.

In this position…

Ford Pro Tech –Data & Analytics (D&A) is a global team responsible for the strategy & delivery of 360 data services, modern business intelligence, and advanced analytics solutions powering Ford Pro. This enables Ford Pro to operate as an analytics-driven business in a highly competitive marketplace!

We are seeking a well rounded Digital Analyst who is a an expert in web analytics and can lead end-to-end measurement including tagging strategy development to delivering reporting and optimization insights.

This role will report to the Manager, Integrated Marketing Analytics Ford Pro. D&A works in a Product Management Delivery model working end-to-end with business partners, analytics managers, product owners, product designers, data scientists, business intelligence engineers, data engineers, and software developers to deliver analytics innovation.

Responsibilities

What you’ll do…

Manage maintenance web analytics tool to ensure accurate tracking and reporting of site data.
Lead development and execution of effective tagging strategies to capture relevant data points and events on the website.
Collaborate with cross-functional Ford Pro teams and agencies to define tagging requirements for new website features, campaigns, and initiatives.
Ensure regular audits of tagging implementations are conducted to ensure data accuracy and integrity.
Analyze website data and user behavior to identify trends, patterns, and opportunities for improvement.
Create reports and/or dashboards to effectively communicate key findings and present actionable insights to stakeholders.
Perform in-depth analysis of website traffic, conversion rates, user engagement, and other relevant metrics to uncover areas for optimization.
Utilize A/B testing methodologies and tools to optimize website performance and user experience.
Stay up-to-date with industry trends, best practices, and emerging technologies in web analytics, tagging, and data analysis.

Qualifications

You’ll have…

Bachelor’s degree in Marketing, Statistics, or a related field

5+ years of experience in Site Analytics, with proven ability in leading cross-functional teams and agencies.
5+ year experience using web analytics tools such as Adobe Analytics, Google Analytics or similar platforms.
Hands on experience with tag management systems (TMS) such as Adobe Launch or Google Tag Manager.
Experience with A/B testing methodologies and tools such as Adobe Target, Optimizely or Monetate.
3-5 years of experience with data visualization tools such as Looker, Marketing Cloud Insights (formerly Datarama) or Tableau.

Even better, you may have…

MBA Preferred
Proven ability to interpret complex data, create actionable insights and effectively present findings and recommendations to stakeholders
Detail-oriented mindset with a focus on accuracy and data integrity.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Knowledge of HTML, CSS, or JavaScript is a plus.

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

LOCATION: 

• Remote
• Occasional travel to in-person meetings/events will be necessary, likely in Miami or Tampa, FL

JOB TYPE:

• Full-time
• Direct Hire

A client of ours is seeking a Marketing Operations Lead to join their growing team. This individual will act as the engine driving the marketing organization’s results, enabling everyone to move faster and market smarter while maintaining operational excellence. The right candidate will be strategic and creative, like any good marketer. They will also have the technical and analytical skills required to effectively deliver the desired business outcomes, driving improved pipeline visibility and revenue growth.

ABOUT OUR CLIENT:

• Tech company that builds software to support the business-minded Mac Community.
• Created to help companies adapt to change, amplify their productivity, and empower people to do great things.

KEY RESPONSIBILITIES:

Marketing Automation & Campaign Execution

• Collaborate with the marketing team to build best-in-class processes and campaigns, with a focus on customer segmentation, campaign execution and performance, automation, and lead generation strategies
• Help with the definition and management of all marketing related technologies and their appropriate integration
• Execute campaigns in our marketing automation platform, including nurture flows, multi-touch programs, and re-engagement
• Create emails, landing pages, and forms within the marketing tools, including templates for use by others within the marketing function
• Manage the lead scoring model and collaborate with marketing and sales leadership on the continued optimization of the lead management process, ensuring timely distribution of marketing qualified leads and that lead routing rules reflect current sales team structure

Measurement and Reporting

• Assist management in the definition of global marketing measurement approach, global KPIs, and marketing scorecard(s)
• Develop and refine existing processes to collect and analyze demand generation plan details, expectations, and reporting of results
• Report campaign results and database health, and providing insight and suggestions
• Define and create campaign analytics reports to demonstrate marketing effectiveness on results; guide next steps to increase effectiveness in planning
• Translate analytics into business insights and make recommendations to marketing, sales, and sales operations teams on areas to allow more strategic, data-driven decisions to increase business growth across the entire buy cycle

MUST-HAVE REQUIREMENTS:

• 5+ years in an operational role, including project management
• Skilled in partnering with marketing leads to drive strategic planning and decision making across GTM functions including data flows, campaign reporting and attribution, tooling and process building.
• Experience owning marketing reporting & processes (e.g. revenue reporting, MQL forecasting, campaign tracking and lead routing)
• Ability to build and utilize dashboards to uncover insights on marketing & sales investments and capacity planning.
• Capability to partner with marketing teams to automate workflows, rollout new marketing tools and other projects to drive marketing efficiency and objectives.
• Fluency with marketing automation systems including Pardot, Hubspot, or similar
• Excellent problem-solving – able to quickly learn complex systems, break down problems, and develop rigorous and quantitative arguments to inform decision-making
• A demonstrated ability to get stuff done. In an ideal world, you’ve worked in a fast-growing company and know what we should be doing today, in one year, and in two years.
• Self-directed and able to work with minimal supervision.
• Share core values of humble, hungry & smart.
• Adaptable, self-motivated, with ability to prioritize multiple deadlines.

BONUS SKILLS:

• Exposure to data integration technologies

ABOUT US

Portfolio Creative is an award-winning women-owned specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.

Job Number: 5943

The Associate Lead, Data and Analytics is responsible for overseeing, developing digital marketing measurement and analytics programs for large national and international brands. This role proactively identifies unstated business questions and analyses that can answer them, conducts analysis related to a range of unique business questions, interprets the data in a meaningful way, and translates the information into “marketer-friendly” results. This role must be able to work across and integrate data from multiple digital analytics platforms and oversees and mentor more junior associates.

Essential Job Functions
• Work with client teams, strategists, and clients to learn their business, category, competitive landscape and target audience(s), and then use this knowledge to establish clear objectives, KPIs, and optimization strategies during project initiation
• Develop tagging and tracking specifications for implementation to ensure appropriate data capture in alignment with the measurement and optimization strategy
• Quickly develop effective measurement and analytics strategies
• Leverage a range of analytics platforms for reporting and analysis work, including digital analytics, voice of the customer, social media analytics, and digital media analytics
• Mentor internal staff and educate clients as to what data is available through which tools and how to interpret the data
• Investigate/oversee the assessment/trial of emerging analytics platforms and makes recommendations for adoption
• Contribute to the development of IBM iX thought leadership in digital analytics

Required Professional and Technical Expertise :
• 5+ years of digital analytics experience with responsibility for reporting and analyzing data in a fast-paced business environment
• 3+ years of experience with Adobe Analytics
• Deep understanding of Adobe tag management solutions (DTM, Launch)
• Demonstrate ability to work closely with development teams to implement, validate, and maintain analytics for digital channels
• Ability to facilitate the establishment of clear project objectives and appropriate KPIs
• Solid understanding of data visualization best practices
• Demonstrate experience effectively conducting hypothesis-driven analyses that drove action
• Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal team to client executives
• Ability to learn quickly and adjust to emerging digital and digital analytics technologies and business requirements

Preferred Professional and Technical Expertise :
• Strong understanding of digital and social media marketing principles. Demonstrates and applies this knowledge proactively as a member of project teams.
• Demonstrated ability to reliably support multiple simultaneous initiatives and clients
• Ability to work effectively both independently and in collaborative team setting
• Agency and client-side experience
• Proficiency with SQL and/or JavaScript
• Experience with social media analytics and/or online listening platforms
• Experience with one or more commercial BI, dashboarding, or reporting platform
• Hands-on experience with web site optimization, including site structure, page construction, content, keyword research, search marketing principles, and SEO principles

I. Job Summary
The Sr. Manager, Statistician will work in collaboration with and under the direction of the Senior Director, Advanced Analytics & Shopper Marketing to provide Statistical modeling for retail digital shopping ecosystem which includes the following: marketing programs, website analytics, SEM and OLA advertising, direct communications and loyalty programs, social media, lead management, and customer satisfaction reporting/analysis, testing and dashboard development.

With a keen eye on data integrity, this role will drive enhancements in reporting, develop KPIs with the business and establish both process and measurement protocols. The Sr. Manager, Statistician will oversee the strategic deployment of advanced analytics, modeling and data mining at FordDirect.
II. Essential Job Functions

7+ years’ experience across analytics, digital marketing/advertising, business intelligence, IT, and/or
data research and analysis

3+ years’ experience managing advanced analytics and modeling teams
Direct marketing research experience including:Media Mix Modeling
Multi-Channel Media Optimization
Media Attribution Modeling
Social Media ROI
Behavioral Choice Modeling
CRM
Segmentation
Forecasting & Planning
Proven experience designing innovative analytics techniques
Experience creating, developing and evolving an emerging data science practice is a plus
Analytics practice experience including:Business Development
Product Development
Client Management
Vendor collaboration
Public Speaking / Presentation experience
7+ years working / programming in SAS environments
Experience with R
Experience with digital and traditional media planning, buying and optimization
Experience with big data systems (e.g. Cloudera Hadoop)
Experience with data visualization software (e.g. Tableau)
Previous Automotive marketing experience required

III. Other Responsibilities

Abide by the policies and procedures of the company.
Adhere to the company’s compliance program.
Safeguard the company’s intellectual property, information, and assets.
Handle personal information (“PI”) that pertains to any individual (e.g., leads, Dealers, employees, job applicants, etc.) in accordance with FordDirect’s Information Privacy Guiding Principles, privacy policy and public facing privacy statements on FordDirect managed websites.
Complete any required privacy training.
Promptly report any known or suspected loss, theft or unauthorized disclosure or use of PI to the
General Counsel/Chief Compliance Officer or Chief Information Officer.
Other duties as assigned.

IV. Minimum Qualifications and Job Requirements
Education:
Bachelor’s degree from a four-year college or university in Advertising, Mathematics, Statistics, Economics or other quantitative discipline.
Experience:
Must have at least 5 years’ relevant, professional work experience in an agency or equivalent environment.
Must have at least 5 years’ years of experience providing relevant marketing analysis experience in an automotive environment.
Must have at least 5 years’ experience automating routine Excel tasks using macros and/or VBA.
Must have at least 5 years’ experience creating rich data visualizations, dashboards and executive reports.
Must have at least 5 years’ experience with web site analysis, specifically tools from Omniture, Webtrends, Coremetrics and/or Google Analytics.
Must have at least 5 years’ experience implementing instrumentation strategies for websites and campaign tagging.
Must have at least 3 years’ experience measuring social media channels.
Specific Knowledge, Skills and Abilities:
Must be proficient using site reporting/analytic tools such as Tableau, DART, Omniture, DFA, Webtrends, Visual Science, Coremetrics, WebSideStory, etc.
Must have strong written & verbal communication skills.
Must be able to work in fast paced environment where flexibility is key and directions can change frequently.
Must have an extreme attention to details and strong organizational skills.
Must be a self-starter, highly motivated to excel w/minimal supervision.
Must be highly skilled in using Microsoft Excel for data manipulation, analysis, and charting.
Must be familiar with APIs, RSS feeds and web services.
Must be familiar with search marketing (SEM and/ or SEO) and search marketing optimization.
Must be familiar with website design and construction methods and the associated technologies.
Must have excellent critical thinking and the capability of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insight relevant to marketing program objectives.
Must have an attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines.
Must have proficiency in Microsoft Word and PowerPoint.
Must have basic skill in SQL, SAS, SPSS or other statistics packages.
Must have strong collaboration skills.
Must have excellent problem solving skills.
Must be organized with an ability to manage multiple competing priorities.
Must have ability to operate comfortably in a fast-paced environment and maintain composure under pressure.
Ability to mine data for the underlying trends and marketing triggers that can drive business results.
Ability to use data to proactively identify new opportunities.
Strong story telling ability through formal presentations, email, webinars, etc.
Ability to focus on solutions directly related to business issues such as marketing ROI, forecasting, brand consideration, media attribution and consumer engagement.
Ability to oversee implementation of targeting, measuring incrementally, attribution and statistically based optimization; can assist business teams in understanding the results and guide implementation of the recommendations/outcomes of the modeling efforts.