The Digital Reporting & Insights Manager will work closely with business marketing and web experience teams to understand business requirements, analyze digital activities across multiple channels, and make data-informed optimization recommendations to improve performance results. This position will define the analytics approach and measurement standards. This Digital Reporting & Insights Manager will be responsible for the design, development and maintenance of performance measurement dashboards and related analyses to assess the effectiveness of digital initiatives and identify areas for optimization (actionable insights). This individual will analyze online user behavior, campaign performance and customer satisfaction.  Working closely with the technology teams to integrate multiple data sources and ensure continuous improvement of the data analysis tools and processes. The individual will be part of the COE Digital team that will work collaboratively with other teams to effectively support data driven decisions on the website.

The Ohio State University’s Office of Advancement seeks an Analytics and Performance Manager to take the lead in transforming data into actionable key insights that will positively impact our digital properties and optimize digital marketing spend.

The Analytics and Performance Manager will partner with our Advancement Marketing & Communications team to define and understand critical KPIs and support existing digital channels and new digital strategic initiatives by providing in-depth analyses and reporting that will allow the team to iteratively improve the overall customer experience and drive channel profitability. This person is responsible for collecting, analyzing, reporting, and recommending new strategies, tactics and customer segments across all of Advancement’s digital channels. Activities will also include creating marketing dashboards for key stakeholders, aggregating data from multiple sources, and developing campaign wrap-ups and recommendations.

They will perform quality assurance on site and campaign tagging and tracking to ensure clean data collection and generate user-friendly reports with clear commentary and analysis. In addition, the role will be responsible for reviewing and testing features and integrations with other tools and supporting a culture of data-driven insights.

The ideal candidate will have a strong background in digital analytics, audience segmentation, and measurement. This person will need to possess analytical and problem-solving skills necessary for quickly developing recommendations based on the quantitative and qualitative evidence gathered via web and mobile analytics, financial data, and user behavior.

Beyond generating dashboards and reports (although those are important), we’re looking for someone that can quickly get to the “so what?” and make actionable recommendations on how to make things better. This person will be responsible for identifying A/B and multivariate tests, recommending improvements to site performance based on user data, digging deep into campaign performance, and generating audience insights.

What Digital Marketing & Ecommerce contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

JOB OVERVIEW:

As a Ecommerce Operations Consultant, you will play a critical role in gathering and analyzing data across Cardinal Health platforms. This role will assist in our web tracking efforts, which will enable website personalization strategies that improve the customer experience, enhance customer loyalty, and increase Cardinal Health’s share of wallet.

RESPONSIBILITIES:

Translate complex business and personalization requirements and analytic needs into tagging requirements.
Ensure proper testing and monitoring in place to validate tagging requirements.
Consult with internal team and business leaders to define digital analytics reporting scope/requirements
Successfully manage numerous open, active requests simultaneously
Develop standard and ad-hoc reporting on performance of our digital marketing, web and mobile properties
Develop, maintain and automate comprehensive weekly, monthly, quarterly and annual reporting of business and site performance and build the right dashboards to track and socialize performance, utilizing web analytic tools
Consult with internal teams on how to best leverage analytics to make informed business decisions
Work with managers and team members to resolve data and reporting issues
QUALIFICATIONS:

Bachelor’s Degree preferred
3+ years of experience in Digital Analytics
Hands-on experience with web & mobile analytics metrics and tools (e.g., Adobe Analytics)
Knowledge writing tagging documentation for eCommerce websites
Knowledge with E-commerce testing and optimization strategies and tools
Must have strong analytical skills, including the ability to synthesize site and database data to understand trends and discover opportunities
Technologically savvy and up to date on industry trends/practices, providing insight and recommendations
Collaborative and able to work closely and effectively with a variety of functions and businesses

JOB SUMMARY

The Senior Marketing Analyst partners and collaborates with executive leadership to provide analytical support for strategic and critical marketing and digital activities, including campaign measurement planning, results analysis, optimization recommendations, and results communication. This role is a experienced role responsible for solving complex problems, identifying opportunities, providing insights and opinion while being viewed as a thought leader by Sr. And Executive leadership. This role will present independently to executive and Sr. Leadership.

This role will also support optimization of the organization’s websites and mobile apps. Leveraging expertise with spreadsheets, visualization tools, SQL and other database languages, quantitative techniques, and querying programs, the successful candidate will assess performance of marketing and communications campaigns, implement program tracking and testing, study customer behavior, and participate in facility and system wide problem-solving and improvement teams. The candidate must communicate clearly to explain each insight and consider its implication for helping the organization and for improving the health of communities we serve. Ultimately, through data analysis the role will help OhioHealth become more effective partnering with customers to optimize their on-going wellness.

JOB SUMMARY

The Senior Marketing Analyst partners and collaborates with executive leadership to provide analytical support for strategic and critical marketing and digital activities, including campaign measurement planning, results analysis, optimization recommendations, and results communication. This role is a experienced role responsible for solving complex problems, identifying opportunities, providing insights and opinion while being viewed as a thought leader by Sr. And Executive leadership.  This role will present independently to executive and Sr. Leadership.

This role will also support optimization of the organization’s websites and mobile apps. Leveraging expertise with spreadsheets, visualization tools, SQL and other database languages, quantitative techniques, and querying programs, the successful candidate will assess performance of marketing and communications campaigns, implement program tracking and testing, study customer behavior, and participate in facility and system wide problem-solving and improvement teams. The candidate must communicate clearly to explain each insight and consider its implication for helping the organization and for improving the health of communities we serve. Ultimately, through data analysis the role will help OhioHealth become more effective partnering with customers to optimize their on-going wellness.

MINIMUM QUALIFICATIONS

Bachelor’s degree in Computer Science, Health Information Systems, Information Technology, Industrial Engineering, Statistics, Public Health, Epidemiology, or related field is required.
Relevant work experience will be considered in lieu of degree.
Master’s degree preferred.
7+ years of experience in analytics, preferably marketing/digital analytics.
7+ years of experience with analytics reporting tools (e.g. Google Analytics, Adobe Analytics, Firebase, Data Studio).
Deep experience with data mining tools, stats packages (e.g. Excel, SQL, SAS, R, Tableau, Qlik).
Deep understanding of digital marketing channels (e.g. Paid Search, Display, Social, Email)
Strong understanding of attribution modeling
Strong understanding of Search Engine Optimization
SPECIALIZED KNOWLEDGE

Experience with large scale, high traffic websites and mobile applications.
Must be able to translate data analysis into marketing recommendations.
Previous experience working with multiple, disparate data sources including databases, data files, web based APIs and
unstructured data.
Experience using SQL, Python, and R to query data.
Experience working with and analyzing VOC data.
Understanding of Agile development processes strongly preferred.
Excellent communication, including written, verbal and presentation skills.
Comfortable working independently to achieve a successful result.
Strong project management skills.
DESIRED ATTRIBUTES

Advanced analytical skills and attention to detail
Proven ability to quickly learn new applications, processes, and procedures
Proven ability to collaborate in a team environment and exercise independent judgment
Proven ability to help others understand, interpret and use data
Proven ability to use data for effective storytelling
Excellent verbal and written communication skills
Professional image with the ability to form good partner relationships across functions
Advanced knowledge of MS Office, SQL, Epic and OhioHealth’s visual analytics tools
Strategic, intellectually curious thinker with focus on outcomes
BEHAVIORAL COMPETENCIES
Leadership Competencies

INFORMATION SECURITY

Maintains confidentiality of log-on password(s) and security of other authentication devices (e.g., key fobs, proximity devices, etc.).
Ensures privacy and security of information entrusted to their care.
Uses company business assets and information resources for management-approved purposes only.

Adheres to all information privacy and security policies, procedures, standards, and guidelines.
Promptly reports information security incidents to the OhioHealth Information Security Officer.
RESPONSIBILITIES AND DUTIES

15% Story Telling – Lead the presentation of results and insights to ensure clear and concise communication of recommendations that drive action.
10% Data Modeling & Prep – Pull and blend data from various sources to analyze and provide insights on the holistic view of the customer.
15% Data Governance – Works closely with Marketing and Communications teams, Information Services, and related teams – to clarify analytical needs, prioritize requests, and recommend analysis plans while executing these deliverables. Educate and empower marketing teams through training in order to leverage self-service analytics for campaign level reporting and optimization.
20% Data Analysis – Create insights for optimization and scaling of digital campaigns. Conduct cross channel media efficiency analysis, simulation & optimization. Partners with various cross-functional teams throughout the organization to help analyze online marketing strategies and make recommendations to enhance their performance.
5% Applies Advanced Analytical & Statistical Solutions – Integrate data driven attribution & marketing mix modeling insights to address marketing effectiveness & ROI.
15% Ad Hoc Report & Dashboard Creation – Lead the development of dashboards for marketing teams and other internal and external partners.
20% Marketing Campaign Tracking & Outcomes – Summarizes customer interaction with digital assets (website, app) using web analytics tool (e.g. Google Analytics). Leads development of standardized, automated, and ad-hoc reporting while working to constantly  improve existing reporting templates. Assists in site tagging including strategy, best practices across web and mobile applications.

We’re looking for a dynamic data storyteller with extensive digital experience to bolster our core Customer Insights team. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends is what makes this role unique. If you’re part data analyst and part business strategist, and you enjoy diving into the data yourself to find out the “Why”, you have an exciting opportunity to grow with Micro Center’s expanding Marketing team as we personalize our digital journeys. We believe you will love working at our Home Office as we have a great culture and team! We also offer a hybrid work option, but the position is located at our Home Office in Hilliard Ohio.

The Ohio State University’s Office of Advancement seeks a Analytics and Performance Manager to take the lead in transforming data into actionable key insights that will positively impact our digital properties and optimize digital marketing spend.

The Analytics and Performance Manager will partner with our Advancement Communications & Marketing team to define and understand critical KPIs and support existing digital channels and new digital strategic initiatives by providing in-depth analyses and reporting that will allow the team to iteratively improve the overall customer experience and drive channel profitability. This person is responsible for collecting, analyzing, reporting, and recommending new strategies, tactics and customer segments across all of Advancement’s digital channels. Activities will also include creating marketing dashboards for key stakeholders, aggregating data from multiple sources, and developing campaign wrap-ups and recommendations.

They will perform quality assurance on site and campaign tagging and tracking to ensure clean data collection and generate user-friendly reports with clear commentary and analysis. In addition, the role will be responsible for reviewing and testing features and integrations with other tools and supporting a culture of data-driven insights.

The ideal candidate will have a strong background in digital analytics, audience segmentation, and measurement. This person will need to possess analytical and problem-solving skills necessary for quickly developing recommendations based on the quantitative and qualitative evidence gathered via web and mobile analytics, financial data, and user behavior.

Beyond generating dashboards and reports (although those are important), we’re looking for someone that can quickly get to the “so what?” and make actionable recommendations on how to make things better. This person will be responsible for identifying A/B and multivariate tests, recommending improvements to site performance based on user data, digging deep into campaign performance, and generating audience insights.